Demo-Graphics: Comic Fandom on Facebook – European Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook. Due to popular demand I have split out and launched a “European edition” that runs on the 15th of every month!

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented. Europe also has some other data restrictions that will be discussed below.

Facebook Population: Over 61,000,000 in Europe

That’s an increase of 4 million individuals from Europe last month and 20 million more individuals than compared to what I reported for the United States in the beginning of the month. Worldwide, there’s an estimated 306,654,04 individuals interested in comics.

Gender and Age

Last month women account for 45.61% while men account for 52.63%. This month men continued to decrease and now stand at 52.46% with women increasing to 47.54%.

comics-facebook-gender-11-15-16

Compared to last month the percents and general trends between men, women, and age remain similar.

comics-facebook-gender-age-11-15-16

The increase from last month is widespread with folks ages 22 to 57 increasing and those 17 and under remaining steady.

Relationship Status

There’s some changes from last month with big changes in those “single,” “married,” and “unspecified” all increasing by over a million.

comics-facebook-relationship-11-15-16

Education

Things haven’t changed a ton since last month. The gaps have expanded for some, but generally the populations just grew in similar amounts.

comics-facebook-education-11-15-16

Gender Interest

And here’s where data privacy differs. In some European nations this information can’t be reported which means either removing those countries or just not reporting on this. I chose the latter for now.

And come back next month for a new look at the data and the first comparison of just Europe!

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