Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 41,000,000 in the United States

That holds steady from the previous month. Worldwide, the estimate is 306,654,045 which is a decrease of about 1 million compared to last month.

The Spanish-speaking population last month was 23.41%, and this month the population has decreased to 22.93% which likely has to due to the decrease in the Hispanic population.

Gender and Age

Last month men accounted for 58.54% and women were 41.46%. Women dipped a bit while men gained over the past month. Women account for 39.02% while men account for 60.98%.

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Women continue to never become a majority even though they do so in the general Facebook population.

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Relationship Status

For the most part this month’s data was similar to last month’s. Those “engaged” and “in a relationship” both dipped compared to last month while those “married” and “unspecified” both saw gains.

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Education

There’s been some shifts from the previous month and it’s interesting that women continue to be the majority in high school while men and women are now equal for those in college.

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Gender Interest

Those interested in the same gender was very similar to last month. Men interested in men increased a bit as well as men interested in both men and women. Women interested in women decreased. This could be due to the shifts in the gender make-up of the overall population.

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Ethnicity

African Americans and Asian Americans each saw an increase in the past month. Hispanics who speak English dominantly and also speak Spanis dominantly both decreased over the month.

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Generation

These stats remained almost completely unchanged other than a couple of shifts when it comes to the male and female population for each.

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And come back next month for a new look at the data! And on November 15th we’ll have the second report of Europe’s data!

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