Facebook Fandom Spotlight: How Do People Consume Comics?

It’s been over four months since looking at the Facebook Fandom stats of how people are consuming comics and how are they reading them? That issue came up again in a heated comment thread over at The Beat, so I felt it would be cool to check out how things might have changed, especially since Facebook has updated their reporting system.

I dipped into Facebook to see how and what individuals are consuming in the United States using only the main key words. So, for the comics stat, the terms are “comics” and “comic books,” for graphic novels the terms used are “graphic novel” and “graphic novels.” I didn’t include any specific titles or publishers, just the most basic terms.

As expected, the totals for each of the terms has grown a lot over this time period, increases I’ve seen in my monthly report and not shocking since Facebook’s update that began to return more data. Overall, more than 21 million new folks are in this report.

The changes in gender have been fascinating as well. In some cases the percentage of men has increased and others its decreased. Women still make up the majority of comic strip readers.

Check out the old and new stats below.

September 2013 Stats

comics consumption 9.23.13

February 2014 Stats

comics consumption 2.10.14


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