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Facebook Fandom Spotlight: How Do People Consume Comics?

One of the biggest questions I got last week about how I come up with the Facebook Fandom stats is how people are consuming comics and how are they reading them? So, to answer at least some of those questions, I quickly dipped into Facebook to see how and what individuals are consuming in the United States using only the main key words. So, for the comics stat, the terms are “comics” and “comic books,” for graphic novels the terms used are “graphic novel” and “graphic novels.” I didn’t include any specific titles or publishers, just the most basic terms.

These results actually tells us two things. The result I get of 11 million general “comic” fans is mostly made up of these terms, though I don’t include webcomics or Sunday comics/comic strips. The next is, according to this, different genders consume comics differently. Women prefer comic strips and have a higher affinity for manga, men prefer trade paperbacks and digital comics.

comics consumption 9.23.13

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Categories: Marketing, Marketing Monday

Author:Brett Schenker

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science. Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Deputy Internet Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs. In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy. He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea. You can follow him on Twitter @bhschenker


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  1. Facebook Demographics: How many women read graphic novels? — The Beat - October 3, 2013

    […] Now here’s what I would call the creme de la creme of Schenker’s research. Back when I first announced that 40% of comics fans were women, I expected the entire female comics-o-sphere to start waving around this statistic as proof that this is a large potential demographic. Instead everyone was suspicious: how many DC fans are there? Do they actually buy monthly comic books? Maybe they just like Cathy. So here’s Schenker’s breakdown by format: […]

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