Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 34,000,000 in the United States

That’s a rebound from last month’s 29 million and an improvement on the previous month’s 30 million. Worldwide, the estimate is 263,110,587 which is an increase of about 22.2 million compared to last month.

The Spanish-speaking population last month was 18.28%, and this month the population has decreased to 16.76%, the vast increase in the population outpaced that of Spanish speakers.

Gender and Age

Last month men accounted for 65.52% and women were 34.14%. Things have shifted a lot with women accounting for 50% of the population and men accounting for 52.94%. Due to rounding you can get over 100% in Facebook. Going by the age and relationship data, women are likely in the 48% range.

When it comes to age and gender over time, things have shifted greatly with women being the majority 17 and under and the gap being narrow throughout.

Relationship Status

Across the board there’s been increases since last month with those “engaged” remaining stagnant.

Education

Women made massive games compared to last month.

Gender Interest

With women making such gains, their percents increased a lot. Of note “men interested in men” increased while “men interested in men and women” decreased.

Ethnicity

All three groups saw a boost over the month with African Americans increasing by 1 million, Asian Americans by 70,000, and Hispanics by 400,000. Interestingly Spanish dominant decreased by 200,000.

Generation

All three groups saw increases with Baby Boomers gaining 1 million, Generation X gaining 2.9 million, and Millennials gaining 2 million.

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

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