Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 36,000,000 in the United States

That’s a decrease of 2 million compared to last month. Worldwide, the estimate is 284,163,264 which is an decrease of about 10 million compared to last month.

The Spanish-speaking population last month was 15.79%, and this month the population has decreased to 15.00%. The population decreased and we’ll discuss that more later.

Gender and Age

Last month men accounted for 52.63% and women were 50.00%. Women made some gains while men dipped this past month. Women account for 47.22% while men account for 52.78%.

Men decreased by 1 million individuals compared to last month while women decreased by 2 million.

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Women continue to be the majority of fans under the age of 18 and eventually become the majority of fans as age increases.

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Relationship Status

“Single,” “In Relationship,” “Married,” and “Unspecified” all dropped significantly since the previous month.

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Education

There’s not much of a change as far as the percentages for each educational level and the men and women who make up each.

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Gender Interest

There’s some slight changes as far as percentages compared to last month, but we’re talking tenths of a percent.

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Ethnicity

Compared to last month African Americans and Asian Americans both saw a dip. Hispanics though saw an overall increase driven by those who are bilingual and English dominant. Spanish dominant decreased.

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Generation

With a decrease of the overall population, we see that reflected here. There’s no major changes from the previous month.

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And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!