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Demo-Graphics: Facebook US Users

With San Diego Comic-Con kicking off this week, I’ll be looking at a whole bunch of data crunched from mining Facebook. To kick this off, I thought it’d be good to look at how Facebook itself might have changed. It’s been over a year since I last looked at the data, and much has changed, including some of the process itself and what is returned as far as data.

We’ll also be using this data to see how things might impact the comic fan population, and how comic fans compare to the general Facebook population.

Unlike my other reports, this one focuses just on people who are on Facebook and located in the United States. No terms are used at all as far as likes, interests, etc.

Facebook Population: Over 191,000,000 in the United States

Since January of 2014, the population of Facebook users has increased by 11 million individuals. Of that, Spanish speakers now account for 9.95% with 19 million of them. In 2014 that population was 16.4 million or 9.11%.

Gender and Age

In 2014, men accounted for 45.56% and women were 53.33%. Interestingly is both populations have grown not just in overall size, but also percentages. Women now account for 53.40% while men are 46.07%. The difference is a shrinking population not marking either. In the United States as a whole, women account for 51%, while men are about 49%, that was as of the 2010 Census. So, Facebook skewers slightly more female.

Facebook Gender 7.6.15

We’ll next look at how the percentage of women and men break down through age. Unlike comic fans, there’s never a point where men are a clear majority. At most there’s parity from ages 22 to 29.

Facebook gender age 7.6.15

And here is all of the data presented in its raw form. Compared to 2014, what we see is interesting though. Under 17 has shrunk as far as population, and so has those 54 and up. The growth is really centered on those age 26 to 53.

Facebook gender age raw 7.6.15

Relationship Status

This is completely different than last year due to the increased amount of choices.

Facebook relationship status 7.6.15

And for those that like pie charts.

Facebook relationship status pie chart 7.6.15

Education

This too has changed a lot since last year. There’s now many more choices for individuals to choose.

Facebook education 7.6.15

Gender Interest

Things her too have changed as far as data available. Last year 5.63% were interested in the same-sex. Now, it’s 2.24%.

Facebook gender interest 7.6.15

Ethnicity

This is the first time we have ethnicity for Facebook. The below is presented without comment.

Facebook ethnicity 7.6.15

Generation

And finally, we also data on generations, another brand new stat. Below again, without comment, here’s the stats.

Facebook generation 7.6.15

Join us tomorrow when we start to dive into specific stats, up first DC Entertainment!

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