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Facebook Fandom Spotlight: Who are the Digital Comic Fans?

This weekend saw New York Comic Con and digital comic distributor comiXology release some data about their recent survey as well as an infographic about the results. While we can’t tell you how many Facebook users read comics on the toilet, we can compare things like gender and interests. Today, we bring you the latest Facebook Fandom Spotlight, digital comic fans.

For this report, we’ll look at general comic fans in the US, and worldwide, as well as what information we did learn from comiXology’s release.

For this report, the terms were pretty simple, “digital comic(s),” “comixology,” and a few other were used for this, giving us a solid list of these interested in digital comics or their services. This does not include web comics or individual series.

Facebook Population: Over 88,000 fans in the US and 340,000 globally.

Spanish speakers account for now 14,200 fans, 16.14%. in the US and a whopping 220,000, which is 64.71% globally. That’s a few percentage points higher in the US, but over triple the percentage globally. While I didn’t dive in further, I’d guess a large percentage live in Spanish speaking countries.

Gender and Age

A new customer is emerging: She’s 17-26 years old, college-educated, lives in the suburbs, and is new to comics. She prefers Tumblr to Reddit. She may have never even picked up a print comic.

Along with the above, it was reported that comiXology’s female readership has increased from 5% a year ago. Geek Mom who was at the presentation reports:

Of buyers new to ComiXology in the last three months, 20% are women. That’s up from less than 5% when they started the app, and it’s a number that Steinberger says is changing rapidly.

Knowing that, we can then expect if the Facebook statistics hold true, we’ll see more than 5% women and less than 20%. And this is exactly what we see in the United States and globally.

Digital comics trail general comics when it comes to gender break down. In the United States, women account for 9.55% of likes and globally, they account for 19.41%. While that’s a pretty wide percentage, it shows that our results align close to what we know from comiXology.

US Digital Comic Fans

us gender 10.14.13

Global Digital Comic Fans

global gender 10.14.13

Comixology has also said that men between the age of 27 and 36 is the majority of their fans. Our breakdown of age isn’t exactly the same, but see how our stats line up with the limited data release.

US Digital Comic Fans

us gender age 10.14.13

Global Digital Comic Fans

global gender age 10.14.13

The trend lines for the US and global above are very similar. Below, you can see the raw data for both.

US Digital Comic Fans

us gender age raw 10.14.13

Global Digital Comic Fans

global gender age raw 10.14.13

Relationship Status

There’s some differences in the relationship status for fans in the US and globally. In the US, the fans are much more likely to be married while globally they’re much more likely to be single.

Compared to general comic fans, the US fans vary greatly, mostly being married, while the global fans are only slightly more single than general comic fans.

US Digital Comic Fans

us relationship 10.14.13

Global Digital Comic Fans

global relationship 10.14.13

And for those that like pie charts.

US Digital Comic Fans

us relationship pie chart 10.14.13

Global Digital Comic Fans

global relationship pie chart 10.14.13

Education

compared to the general comic populations, the education breakdown of digital fans is very similar.

US Digital Comic Fans

us education 10.14.13

Global Digital Comic Fans

global education 10.14.13

Gender Interest

For both, there’s higher percentages of men interested in men, while lower percentages of women interested in women.

US Digital Comic Fans

us gender interest 10.14.13

Global Digital Comic Fans

global gender interest 10.14.13And that wraps up the latest edition of the Facebook Fandom Spotlight. From the little information comiXology has released, it looks like our statistics are pretty close. Until next week….