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Facebook Fandom Spotlight: Who are the US Comic Fans?

This week we get a second dose of the Facebook Fandom Spotlight. Yesterday saw us look at the fans across the world, while today we look at fans just in the United States!

For this report, I again looked at the terms we used in previous reports, over 40 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

We’ll compare these stats to yesterday’s statistics as well as last month’s look at the same group.

Facebook Population: Over 12,200,000 fans in the US

Since last month’s report, the population of fans has increased by 800,000 individuals. Unfortunately we don’t know which specific terms caused the growth. Spanish speakers account for now 1,720,000 fans, 14.10%.

Gender and Age

Compared to last month’s US fandom, both men and women saw gains, though men saw more and a decent chunk aren’t marking down their gender. Overall, both men and women dropped percentage wise. Men now account for 57.38% compared to last month’s 57.89% and women account for 40.98% compared to 42.11% last month. Globally men account for over 60% of fans, so it’s interesting that in the US is almost 3 percentage points lower.

US Comic Fans

us fans gender 10.1.13

Global Comic Fans

global fans gender 9.30.13

We’ll next look at how the percentage of women and men break down through age.

US Comic Fans

us gender age trend 10.1.13

Global Comic Fans

global fans gender age trend 9.30.13

Even with slight differences  in the gender composition, compared to the international fans, we see very similar trend lines in the United States with the shifts occurring at about the same age ranges for each. Here’s all of the above in it’s raw data form.

US Comic Fans

us gender age raw 10.1.13

Global Comic Fans

global fans gender age raw 9.30.13

Relationship Status

Fans in the United States seem to be more settled down compared to the global fans. Less are single, engaged or in relationships, but more are married. Compared to last month’s statistic, more in the US are engaged and in relationships and slightly more are married.

US Comic Fans

us fans relationship 10.1.13

Global Comic Fans

global fans relationship 9.30.13

And for those that like pie charts.

US Comic Fans

us fans relationship pie chart 10.1.13

Global Comic Fans

global fans relationship pie chart 9.30.13

Education

Overall, compared to the global fans, those in the US are in college, high school or college grads in higher percentages. Compared to last month, those in the US are college grads or in college in greater numbers, while those in high school remained largely unchanged.

US Comic Fans

us fans education 10.1.13

Global Comic Fans

global fans education 9.30.13

Gender Interest

Interestingly enough, compared to global fans, there’s fewer people percentage wise marking down same gender interest for both men and women. Compared to last month in the US, there’s a slight increase in men interested in men and women interested in women remains constant. Due to overall growth though, the percentages have both decreased.

US Comic Fans

us fans gender interest 10.1.13

Global Comic Fans

global fans gender interest 9.30.13

And that wraps up this month’s Facebook Fandom Update of comic fans in the US. Join us next Monday for a brand new report!

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Author:Brett Schenker

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science. Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Deputy Internet Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs. In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy. He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea. You can follow him on Twitter @bhschenker

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    […] comics demographics, and has some very interesting info. He’s just released his general demographic study for October and the results are a surprise: since last month 800,000 more people have expressed interest in one […]

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