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Facebook Fandom Spotlight: Comic Publishers and Gender

I don’t get too many requests for statistics, but this one seemed really interesting. A reader asked to see the breakdown of publishers by gender on Facebook. Below I’ve included that and some more. When it comes to terms, Facebook is looking at more than just fan pages, but puts together an algorithm that grabs multiple items. They don’t exactly shed a light on exactly what that is.

Here’s the breakdown of below:

  • Total – this is the amount of people listed by Facebook for that term
  • US Total – the above amount, but in the United States (% is that of the US/Total)
  • Men – The amount of individuals who mark themselves as men in the US (% is that of Men/US)
  • Women – The amount of individuals who mark themselves as women in the US (% is that of Women/US)

I have also color coded the results:

  • Green – Publishers where women are a majority of their Facebook fans in the United States
  • Yellow – Publishers where women are not the majority, but are greater than our result from our latest Facebook Fandom study of all of comic book fans.

You can’t just add up terms to get groupings, so I’m open to suggestions on which publishers go with which, so I can run groups of publishers together and we can see what results we get.

publishers gender 12.2.13

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Categories: Marketing, Marketing Monday

Author:Brett Schenker

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science. Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Deputy Internet Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs. In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy. He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea. You can follow him on Twitter @bhschenker

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  1. Market Research Says 46.67% of Comic Fans are Female | - April 16, 2014

    […] numbers to back it up, that correlation, and Marvel’s wanting to expand their female readership (which I tracked at about 36.96%) explains their launch of new solo series for Black Widow, Elektra, She-Hulk, Ms. Marvel as part of […]

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