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Facebook Fandom Spotlight: Who are the US Comic Fans?

It’s December 1st, and that means a new Facebook Fandom Spotlight looking at the general comic book fan population. It also wraps up our first year of doing this monthly, so expect so long term trends being reported on as the month goes on. This one is particularly focused on the United States and is the first full report we’ve done using Facebook’s updated interface, which seems to continue to make a difference.

For this report, I again looked at the terms we used in previous reports, 102 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. For this report, some new terms have been added and a few dropped from the previous month.

Facebook Population: Over 22,000,000 fans in the US

That’s an increase of 2.2 million individuals, an increase that happened well before I updated terms, both removing some and adding some. I can only think this primarily has to do with the new Facebook advertising platform and how it determines the “likes,” which is more than just Facebook pages. Unfortunately we don’t know which specific terms caused the growth, but will be able to track that better going forward.

Spanish speakers account for now 3,8000,000 fans, 13.64%. That’s a drop of 0.5% exactly from the previous month.

Gender and Age

In the previous month men accounted for 54.55% and women with 45.45% of the likes. That’s the highest percentage yet for women since we started this report. I thought this might be a fluke, but the second month in a row, these percentages have remained relatively steady. Men remain the same amount and women dip to 44.55%. With two months in a row, this seems to be the “new standard” for results.

US Comic Fans

comic fans gender 12.1.13

We’ll next look at how the percentage of women and men break down through age.

US Comic Fans

comic fans gender age 12.1.13

The above was similar to the previous month. Below is the raw data and the growth primarily occurred with those age 18 to 33.

US Comic Fans

comic fans gender age raw 12.1.13

Relationship Status

With the massive increase of the overall population, the percents as far as their relationships have barely moved.

US Comic Fans

comic fans relationship 12.1.13

And for those that like pie charts.

US Comic Fans

comic fans relationship pie chart 12.1.13

Education

While there’s been growth in population, the percentages for all three have dropped, and all about a similar amount.

US Comic Fans

comic fans education 12.1.13

Gender Interest

There’s also a little change here. Mostly women interested in women has dropped and that percentage has gone to women interested in men compared to the previous month.

US Comic Fans

comic fans gender interest 12.1.13

And that wraps up this month’s Facebook Fandom Update of comic fans in the US. Join us this Monday for a brand new report!

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Author:Brett Schenker

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science. Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Deputy Internet Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs. In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy. He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea. You can follow him on Twitter @bhschenker

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Trackbacks/Pingbacks

  1. Facebook Fandom Spotlight: Comic Publishers and Gender | Graphic Policy - December 2, 2013

    […] – Publishers where women are not the majority, but are greater than our result from our latest Facebook Fandom study of all of comic book […]

  2. Demographics: Comics Readers Almost 45% Women Now and How Publishers Stack Up | - April 16, 2014

    […] we come to December and I ran the same terms from November, now the number of “comic fans” on Facebook has jumped […]

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