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Facebook Fandom Spotlight: Who are the US Comic Fans?

It’s the first of the month which means a new Facebook Fandom Spotlight looking at the general comic book fan population. This one is particularly focused on the United States and is the first full report we’ve done using Facebook’s updated interface, which seems to have made a difference.

For this report, I again looked at the terms we used in previous reports, over 65 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

While we could compare it to the previous month, it’s apples and oranges since Facebook updated the interface we use to do this.

Facebook Population: Over 19,800,000 fans in the US

That’s an increase of 7.6 million individuals, a huge difference I can only pin on the update by Facebook. Unfortunately we don’t know which specific terms caused the growth. Spanish speakers account for now 2,800,000 fans, 14.14%. So, even though the comic fan population is more, the percent of Spanish speakers has increased only slightly.

Gender and Age

Previously men accounted for 57.38% of the fans and women, 40.98% of fans. This month saw a pretty solid change with men accounting for 54.55% and women with 45.45%. That’s the highest percentage yet for women since we started this report.

US Comic Fans

comics gender 11.1.13

We’ll next look at how the percentage of women and men break down through age.

US Comic Fans

comics gender age 11.1.13

The above was similar to the previous month, but the switch to women as the majority occurs earlier and the the percents themselves are different.

US Comic Fans

comics gender age raw 11.1.13

Relationship Status

With the massive increase of the overall population, the percents as far as their relationships have barely moved. “In relationship” has increased a bit at the cost to “married.” For the most part though, it remains the same.

US Comic Fans

comics relationship 11.1.13

And for those that like pie charts.

US Comic Fans

comics relationship pie chart 11.1.13

Education

Again, much like the relationship stats, the education stats are relatively unchanged as well compared to the previous month.

US Comic Fans

comics education 11.1.13

Gender Interest

Not to sound like a broken record, this too is similar to the previous month. The most notable changes is men interested in men has decreased while women interested in women has increased when it comes to percentages, both have increased in raw numbers too.

US Comic Fans

comics gender interest 11.1.13

And that wraps up this month’s Facebook Fandom Update of comic fans in the US. Join us next Monday for a brand new report!

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Author:Brett Schenker

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science. Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Deputy Internet Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs. In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy. He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea. You can follow him on Twitter @bhschenker

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  1. Ms. Marvel’s uphill battle | Robot 6 @ Comic Book Resources – Covering Comic Book News and Entertainment - November 13, 2013

    […] a Facebook snapshot of comics fans by Graphic Policy carries over to the real world, women may make up 45.45 percent of comics readers. How many of […]

  2. Facebook Fandom Spotlight: Who are the US Comic Fans? | Graphic Policy - December 1, 2013

    […] For this report, I again looked at the terms we used in previous reports, 102 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. For this report, some new terms have been added and a few dropped from the previous month. […]

  3. Demographics: Comics Readers Almost 45% Women Now and How Publishers Stack Up — The Beat - December 5, 2013

    […] were mostly publishers and things like “comics” or “graphic novels.” In November, the first time I used the new interface, the audience increased to 19 million individuals. The […]

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    […] target audience size.  This is what I do weekly at my site returning data on various fandoms.  At the beginning of the month I looked at the general comic fandom and found out that 45.45% of comic book fans on Facebook are women.  That’s a number much […]

  5. Facebook Demographics: Different Publishers, Different Fans | - April 16, 2014

    […] reported at the beginning of the month that 54.55% of general comic fans were men. Indie/Small Publishers seem to be where […]

  6. Demographics: Comics Readers Almost 45% Women Now and How Publishers Stack Up | - April 16, 2014

    […] I used. Those terms were mostly publishers and things like “comics” or “graphic novels.” In November, the first time I used the new interface, the audience increased to 19 million individuals. The […]

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