Demo-Graphics: Comic Fandom on Facebook – US Edition

Each month I run demographic data of comic “fans” based on data mined from Facebook.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.

Facebook Population: Over 31,000,000 in the United States

That’s an increase of 1 million compared to last month. Worldwide, the estimate is 283,888,014 which is a decrease of about 300,000 compared to last month.

The Spanish-speaking population last month was 15.00%, and this month the population has decreased to 14.32%. The population decreased by about 100,000 and the overall population increased by 1 million.

Gender and Age

Last month men accounted for 52.78% and women were 47.22%. Women made some gains while men dipped this past month. Women account for 48.65% while men account for 51.35%.

Men remained the same population wise while women gained 1 million individuals.

comics-facebook-gender-3-1-17

Women continue to be the majority of fans under the age of 18 and eventually become the majority of fans as age increases.

comics-facebook-gender-age-3-1-17

Relationship Status

Compared to last month, relationship status has remained steady. Women make some gains reflecting their increase in overall population, but there is actually little change otherwise.

comics-facebook-relationship-3-1-17

Education

When it comes to high degrees, there’s been some gains since last month, especially when it comes to women. Those listing their educational level in the high school range remains steady.

comics-facebook-education-3-1-17

Gender Interest

Women increased a bit as part of the population, but generally, these stats too remained the same compared to last month.

comics-facebook-gender-interest-3-1-17

Ethnicity

Again, like make of the above stats, ethnicity also remained fairly steady. Asian Americans increased by 40,000 and Hispanics increased by 100,000. Above we reported that Spanish speakers decreased by 100,000 and we see that here with that amount decreased in Spanish-dominant Hispanic individuals.

comics-facebook-ethnicity-3-1-17

Generation

Again, populations remained pretty steady. Millenials saw an increase of 1 million individuals compared to last month.

comics-facebook-generation-3-1-17

And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!

Advertisements