Demo-Graphics: Comic Fandom on Facebook
Each month I run demographic data of comic “fans” based on data mined from Facebook.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.
Facebook Population: Over 37,000,000 in the United States
That’s a decrease of 6 million people compared to last month. Worldwide, the estimate is 279,069,449 which is an increase of about 15 million compared to last month.
The Spanish-speaking population last month was 20.93%, and this month the population has increased up to 22.97% which was due to the overall population decreasing.
Gender and Age
Last month men accounted for 55.81% and women were 44.19%. Women saw a decrease from last month. While men decreased by 1 million, women decreased by 5 million. Women now account for 37.84% while men are 62.16%.
We’ll next look at how the percentage of women and men break down through age. What’s interesting is that women generally become the majority in the 40ish age span. This month, women never become a majority. That’ll be explained below.
Part of the chance above is reflected below. Men increased in population age 46 and up while women dropped across the board at every age.
Everything has decreased when it comes to this and with men being a larger part of the population, their percentages increased.
There’s been some shifts from the previous month and a lot is due to men being a larger part of the population.
Women interested in women saw a big increase over the month, but percentages for other folks interested in the same gender decreased.
African Americans held steady since last month, while Asian Americans and Hispanics both saw dips.
Every grouping dropped this month. Baby Boomers are down 1 million, Generation X is down 1.1 million, and Millennials are down 3 million.
And come back next month for a new look at the data!