Demo-Graphics: The State of “Gamers” 2016

It’s been a little over a year since I did a report about “gamers” and with Gen Con kicking off today, it felt appropriate to visit this data. So, welcome to the third annual State of Gamers.

This data is gained through mining Facebook and includes over 175 different terms from a variety of games, publishers, and more. The terms I used are varied, and many, from the name of games to the name of publishers and terms like collectible card game. For this I did my best to stay away from generic terms for genres (like Fantasy) and terms that specifically mentioned video games. I also avoided games like Monopoly or Scategories, I wanted to focus on the games you’d find at Gen Con.

We’ll compare this report to last year’s data set.

Facebook Population: Over 33,000,000 in the United States

That’s some steady growth from last year with 2 million more individuals in the United States falling into this demographic.

Spanish speakers account for now 7.3 million fans. That’s 22.12% a vast increase from last year’s 12.58% in the United States.

Gender and Age

In 2015 Men accounted for 51.61% compared to women at 48.39%. That percentage shifted a bit from last year with men now accounting for 54.55% and women accounting for 45.45%

gamers facebook 8.3.16

We’ll next look at how the percentage of women and men break down through age. It’s similar but shifted. Women now become the majority around age 46 as opposed to around age 38 last year.

gamers facebook age gender 8.3.16

And the raw data below.

gamers facebook age gender raw 8.3.16

Relationship Status

The stats this year are very similar to last though those “Married” took a drop and those “Unspecified” increased.

gamers facebook relationship status 8.3.16

Education

The education stats haven’t shifted much since last year.

gamers facebook education 8.3.16

Gender Interest

Women interested in women increased from last year while Men interested in Men and Men and Women interested in Men and Women all saw decreases.

gamers facebook gender interest 8.3.16

Ethnicity

This is the second year for this data. African Americans saw big gains as well as Hispanics. Asian Americans saw a raw increase, but their percentage decrease.

gamers facebook ethnicity 8.3.16

Generation

Baby Boomers saw a sharp decrease over the last year dropping over 50%. Generation X also saw a bit of a dip, while Millennials saw an increase.

gamers facebook generation 8.3.16

And that wraps up our look at who the gamers are in the United States! Happy gaming!

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