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Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 41,000,000 in the United States

The rebound rebound continues as the overall population again grows for a second month in a row. Last month the population was 39 million and this month sees a return to numbers equal to what was being returned towards the end of last year. I’d guess with movie season beginning as well as Netflix shows returned, the buzz and interest has increased and this is of a cyclical nature.

The Spanish-speaking population last month was 17.18%, and this month the population continued to decrease, this time dropping to 15.61%.

Gender and Age

Last month women accounted for 43.59% and men were 56.41%. This month women continued to outpace men in growth and now stand at 43.90% while men account for 56.1%.
faceboook comics gender 4.1.16We’ll next look at how the percentage of women and men break down through age.facebook comics gender age 4.1.16Generally, those under the age of 22 decreased as a percentage of the population compared to last month while those age 22 and over gained not just in percentage but also raw numbers.
facebook comics gender age raw 4.1.16Relationship Status

There’s a bunch of gains overall, but this isn’t a surprise considering the population grew so much. There’s fewer single people, but generally these are gains I’d just expect from the population increase.
facebook relationship 3.1.16

Education

There’s been some shifts from the previous month but it’s still interesting to see where men and women are in equal numbers when it comes to education.
facebook comics education 4.1.16

Gender Interest

Men interested in men has increased in population and percent as well as how many of both genders are interested in men and women. Women interested in women though decreased.
facebook comics gender interest 4.1.16

Ethnicity

While African American and Asian American populations both increased the Hispanic population decreased. We did see a decrease overall of Spanish speakers and that’s reflected here.

facebook comics ethnicity 4.1.16Generation

As can be expected this reflects what we see with the numbers above. Boomers and Generation X increased while Millennials remained the same.
facebook comics generation 4.1.16

And that wraps up this month’s report! Join us Monday for a new (and different) report!

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