It’s the beginning of the month, so that means we look at who the comic book fanbase on Facebook are. You can check out the previous month’s results here.
This month is special, as I’ve expanded the search terms and have returned even more fans with much more data than ever before. We’ll be looking at how some of the percentages compare from this super size set versus the previous smaller set of search terms.
This information is gathered by looking at over 30 different “like” terms in Facebook. All data is for individuals whose location is the United States. To make this clear if someone says they like “comic books” they are included in this, if they say “Superman” then they are not. Just because someone likes a character doesn’t mean they are a fan of comics, same with movies. So, that’s over 30 terms of comic book terms, publishers, etc.
Facebook Comic Book Fan Population: Over 3,864,140 in the United States
Spanish speakers increases as a count and percentage, to 182,800 fans, 7.73%. That’s an increase of about .50% from the previous month.
Gender and Age
Even with a huge increase in population from the previous month, the percentage shift isn’t quite as crazy as one would expect. Overall the fanbase is about 2/3 men and 1/3 women, but some of the terms I added were digital comic related, which skews very male in a breakdown of just those terms.
The biggest shift though is in the age breakdowns. Women are no longer the majority when it comes to fans under the age of 18. The vast majority of fans still fall in the age range of under 25.
Relationship stats are almost the same from the previous population. The percents barely shift from the previous universe.
College grads remained the same when it comes to percents, but in college and high school both dropped. While the universe of those in high school or younger increased, the percentage is about the same. You’d expect all the percentages to be about the same, but in this case we have some hold steady and others drop.
Like education, you’d expect this to remain fairly steady, but like education it didn’t. Men interested in men stayed steady, men interested in women increased and women interested in either men or women both decreased.