I’m a day late with this post, but, the data was pulled at the usual time that I do it, so it really is month to month and not a month and one day extra. You can check out the previous month’s results here.
This information is gathered by looking at over 30 different “like” terms in Facebook. All data is for individuals whose location is the United States. To make this clear if someone says they like “comic books” they are included in this, if they say “Superman” then they are not. Just because someone likes a character doesn’t mean they are a fan of comics, same with movies. So, that’s over 30 terms of comic book terms, publishers, etc.
Facebook Comic Book Fan Population: Over 1,879,340 in the United States
That’s a decrease of almost 18,000 individuals from the previous month, negating the gains of that month. What segments grew gets interesting and we’ll talk more about that below.
Spanish speakers dropped negating the previous month’s fain of 3000 individuals, to 79,360 fans a decrease in the percentage to 4.22%, down 0.13%.
Gender and Age
From the previous month it’s primarily those aged 21 and under that have been lost. 22 and up relatively stayed the same or gained fans. Why the loss of the younger fans? I couldn’t say, but there’s a chance lack of big budget movies might be the cause. We’ll see what patterns hold this summer when movie season begins again.
Women also decreased more than men. They shed 10,000 fans compared to a little over 7000 men. The unknown population as shrank as it did the previous month too.
Overall, there’s no major change, just lots of less of everything.
Generally everywhere there were drops, except for women marking themselves down as college grads, that increased.
Mem interested in men is the only statistic that gained here as well, all the rest saw a drop.