Demo-Graphics: Comic Fandom on Facebook – US Edition
Each month I run demographic data of comic “fans” based on data mined from Facebook.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.
Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are likely underrepresented.
Facebook Population: Over 34,000,000 in the United States
That’s an uptick from the previous month by 2 million individuals. Worldwide, the estimate is 255,692,995 which is an increase of about 17 million compared to last month.
The Spanish-speaking population last month was 15.00%, and this month the population has decreased to 14.71%.
Gender and Age
Last month men accounted for 50% and women were 50%. Again that’s the case with no changes, even with the increased population. When looking at the relationship status and ages totals the likelihood is more a 51/49 split towards men.
Women continue to be the majority under the age of 18, but things remain close in the 18-21 demographic as well.
The population increased but the only major shifts are “Single” which increased by 200,000, “Married” increased by 1 million, and “Unspecified” increased by 700,000.
Things remain pretty steady here as well with little change from last month.
And things are almost exactly the same as last month when it comes to percentages for those interested in the same gender.
African Americans increased by 300,000, Asian Americans increased by 80,000, and Hispanics increased by 1.2 million.
With a larger population, there’s increases across the board. Baby Boomers went up 400,000, Generation X by 700,000, and Millennials by 1 million.
And come back next month for a new look at the data! And on February 15th we’ll have the next report of Europe’s data!