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Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States. This is not individuals who purchase comics, this is the potential audience and possibly the general breakdown of comic fans.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 41,000,000 in the United States

Last month, the Facebook stats returned to normal after an anomaly the previous month. Well, this month’s stats might also be an anomaly as well. I will be checking these stats over the next week to see if it remains consistent and will update this if there is a change.

The total population remained unchanged from the previous month. The Spanish-speaking population last time was 10.73%, and this month is 11.95%, a nice increase considering the stagnant size. This can likely be attributed to an increase in the Hispanic population.

Gender and Age

Last month women accounted for 41.46% and men were 58.54%. This month flips things with women now accounting for 51.22% and men are 46.34%. Again, do not take this as fact, but it’s an interesting trend and possibly a glitch.

Having gone through the change is due to an increase of women and decrease of men, and especially an increase in liberal women, minority women.

facebook comics gender 11.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook comics gender age 11.1.15

And here’s the raw data of all of the above.

facebook comics gender age raw 11.1.15

Relationship Status

Here’s how everyone stands as far as relationships. There’s fewer people listed as single, but more are unspecified.

facebook comics relationship 11.1.15

And for those that like pie charts.

facebook comics relationship chart 11.1.15

Education

Things haven’t changed that much compared to last month, but some changes due to the shifts in gender counts.

facebook comics education 11.1.15

Gender Interest

Men interesting in men decreased from the previous month, but women interested in women increased. Those interested in both was pretty even.

facebook comics gender interest 11.1.15

Ethnicity

Shifts in the ethnic stats might explain some of the shift in the overall gender population. African Americans increased by 1.6 million individuals and of those are almost all women. Hispanics also increased by 1 million individuals and that was all women, as men decreased.

facebook comics ethnicity 11.1.15

Generation

Compared to last month Baby Boomers and Generation X decreased as overall populations with Millennials increasing by 1 million.

facebook comics generation 11.1.15

And that wraps up this month’s report. We’ll return Monday with more data and insights!

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One comment

  • Glitch or no vis a vis gender, the millennial and ethnicity numbers remain amazing. Wasn’t that long ago when readership appeared to be trending to middle-aged white male.

    I wonder how shifts in gender self-identification are affecting these stats. That whole concept is relatively new as a mainstream, mass market phenomenon.