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Demo-Graphics: Comic Fandom on Facebook

Note, on September 11 the data was checked again, and the stats have returned to where I’d expect. There are 42 million likes for the terms, with men accounting for 23 million (54.76%) and women are 18 million (42.86%). We can chalk up the below to a glitch with Facebook reporting at the time of data gathering (which is consistently either the last day of the month or first of the month being reported). – Brett

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 36,000,000 in the United States

As discussed below this month seems to be a strange anomaly, and I’ll be rerunning these numbers over the next week or two to double, and triple check them. Since August 1, the overall population has dipped by 6 million. All of that loss, and then some, was men, in an unexplainable phenomenon. Other numbers back up this massive swing in data, but we’ll take that stat by stat. This also continues the drop from last month, which also disproportionally affected men.

The Spanish-speaking population last month was 13.10%, and this month is 10.83%, a huge dip from the previous month.

Gender and Age

Last month women accounted for 42.86% and men were 57.14%. Men have decreased a whopping 8 million individuals since last month, while women gained 2 million. The overall Facebook usage population has only increased by 2 million since last month, evenly split between the two. We might be seeing a mass exodus, or a bizarre glitch, at this point it’s unknown. The basic term of “comics” sees women as the majority, and we see gains by women below, so that 2 million increase is likely. It’s the 8 million dip in men that’s suspect. Overall, I wouldn’t rely on this month’s stats.

facebook gender 9.1.15

We’ll next look at how the percentage of women and men break down through age.

facebook gender age 9.1.15

Compared to last month, there’s a large dip for those under the age of 17, and men have decreased too. There is no age segment where men didn’t decrease.

facebook gender age raw 9.1.15

Relationship Status

Here too we see the gender shift reflected. Women did decrease in a few segments, “Single,” “Unspecified,”Open Relationship,”Complicated,” “Seperated,” and “Widowed.” Married women in particular saw a massive increase of 2.4 million.

facebook relationship 9.1.15

And for those that like pie charts.

facebook relationship pie chart 9.1.15

Education

We see the shift here too when it comes to the gender shift.

facebook education 9.1.15

Gender Interest

Compared to last month those interested in the same gender has increased overall, especially among women interested in women.

facebook relationship interest 9.1.15

Ethnicity

African Americans, Asian Americans, and Hispanics have dipped enormously from last month.

facebook ethnicity 9.1.15

Generation

Compared to last month Generation X and Millennials have remained pretty steady compared to last month. Baby Boomers has dipped.

facebook generation 9.1.15

Again, this month has been a very interesting shift, and I would not hold these stats very high. Something is clearly off, and more investigation is needed.

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