Demo-Graphics: The Hunger Games
As we reported earlier today The Hunger Games: Mockingjay – Part 1 topped the weekend box-office. The film had a primarily female audience.
When it came to demographics Mockingjay—Part 1 played closer to the Hunger Games core audience than Catching Fire with 60% of the crowd female compared with 57% for Catching Fire, and 52% of the Mockingjay crowd under 25 versus an even split for the previous Hunger games film.
Below is how the Facebook data breaks down.
When you combine all of the terms, not including characters, you get an audience that’s just shy of 67% female. The movie has been reported as having 60% female audience, so again the Facebook data is off, but not by a huge amount. Where the data continues to struggle is with age. 52% have been reported as under the age of 25, while Facebook returns that number at just 41%.
In another report, we’ll add characters from the books to see how that might affect the above data.
And that wraps up this week’s report.