It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States. This is not individuals who purchase comics, this is the potential audience and possibly the general breakdown of comic fans.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 38,000,000 in the United States

The first month of 2016 kicks off with a dip in the overall population. Compared to December 2015, the overall population has dipped by 3 million. That loss is entirely in men who like comics, as women increased 1 million compared to the previous month.

The total population remained unchanged from the previous month. The Spanish-speaking population last time was 10.98%, and this month is 18.42%, a massive increase from last month, but we see that increase elsewhere and we’ll discuss that below.

Gender and Age

Last month women accounted for 39.02% and men were 60.98%. This month flips things with women now accounting for 44.74% and men are 55.26%. This is more in line with most of the monthly stats, unlike last month’s outlier.

We’ll next look at how the percentage of women and men break down through age.

And here’s the raw data of all of the above.

Relationship Status

Single, In a Relationship, and Unspecified saw increases compared to last month. It seems the holidays were a bit of a mixed bag for folks.

Education

None of the changes here are too shocking considering the change in the breakdown in gender.

Gender Interest

Those interested in the same sex have dropped for both men and women as far as percentage this month.

Ethnicity

African-Americans and Hispanics saw a huge boost since last month. African-American women especially saw a big boost. Also, Spanish dominant saw an almost 3 fold increase which also explains the increase of Spanish speakers as far as a percentage of the population.

Generation

Due to a glitch, these stats were unavailable last month, but here they are, presented without comment.

And that wraps up this month’s report.