Facebook Fandom Spotlight: Who are the US Comic Fans?

It’s the first of the month and that means a new Facebook Fandom Spotlight looking at the general comic book fan population on Facebook. We wrap up the first half of the year, looking at where things stand.

For this report, I looked at the terms we used in previous reports, over 100 “likes” on Facebook, primarily focused on terms like “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan.

Facebook Population: Over 26,000,000 fans in the US

The overall amount has dropped since last month, returning to 26 million, which the population was a few months ago. Since we’ve been tracking many publishers weekly, and haven’t seen a dip, I have to assume that the dip came from generic terms like “comics” and “manga” of which we know that “manga’ has seen a serious drop every week.

Spanish speakers account for 3,400,000 fans, 13.08%. That’s a dip in the overall number, but an increase in the percentage, since the decrease of individuals was much less than the overall population.

Gender and Age

Last month men accounted for 55.71% and women for 40.71%. The percentages have shifted a bit since last month, but no major changes. Now, men make up 56.15% of the population and women 40.77%.

gender 7.1.14We’ll next look at how the percentage of women and men break down through age.

gender age 7.1.14Below is the above’s raw data. Nearly every age grouping has decreased since last week, but interestingly, 50+ less so with some groups remaining the same.

age gender raw 7.1.14

Relationship Status

We’re continuing to look at the expanded data of relationships which debuted two months ago. Overall, things have remained relatively steady compared to last month. I’d expect as more people notice the expanded options over time, we’ll see some movement.

relationship 7.1.14And for those that like pie charts.

relationship pie chart 7.1.14Education

We have much greater detail as to where individuals are when it comes to their education. There’s now even more options for education. We’ll see how this changes over time.

education 7.1.14Gender Interest

We’re continuing to track the expanded results for this statistic. Like education, and relationships, gender interest has expanded with much greater detail. Compared to last month, the results have not shifted much.

gender interest 7.1.14And that wraps up this month’s Facebook Fandom Update of comic fans in the US. Join us next Monday for a brand new report!