Yesterday, the new comic publisher Bad Idea was announced and teased. Today, we have more details on what to expect.

Debuting in May 2020, the publisher will release one or two single issues per month in a “pristinely designed, prestige-format package” for $3.99. There will be no variants and the issues will not be released digitally, collected into trade paperbacks, hardcovers, or other “bookshelf formats.” That means there will only be single-issue comics.

But, there’s a catch! The comics won’t be available everywhere. Instead, Bad Idea will self-distribute the series to an initial 20 comic book shop who will qualify based on “a unique system of criteria” that includes extra promotional commitments and a “strictly enforced ‘limit one per customer'” policy for Bad Idea comics, among other stipulations. More retailers will be admitted throughout the year to eventually bring that number up to around 50 stores by the end of 2020.

The first series will be ENIAC by Matt Kindt and Doug Braithwaite. Other projects are coming from Marguerite Bennett, Mae Catt, Joshua Dysart, Tomas Giorello, Eric Heisserer, Jody Houser, Lewis LaRosa, Jeff Lemire, Peter Milligan, Adam Pollina, Robert Venditti, Zeb Wells, and more. In the announcement, Megalith was also teased with a cover by Lewis LaRosa. Projects have been worked on for the past year in “secret.”

First issues will usually be oversized with page counts exceeding the standard 22 pages or feature “hidden features” and other surprises not mentioned in public.

The goal is to get people into comic shops making each release an event.

Bad Idea is the brainchild of the five team members that rebuilt Valiant and developed the forthcoming Bloodshot feature film. Dinesh Shamdasani and Warren Simons will share the roles of Co-CEO & Co-Chief Creative Officer, Hunter Gorinson will serve as Publisher, Joshua Johns will serve as Director of Marketing, and Atom Freeman has returned as a Sales Consultant.