During yesterday’s weekly #comicmarket chat a discussion about data and the cost to reaching new customers arose. That got me wondering, who are self-identified comic book fans? One of the easiest ways to find this is through Facebook, who along with Google is one of the kings of consumer data. Below is what I found diving in.
I’m not going to give away the complete method to the madness but I looked at various ways folks could identify they enjoy comic books on Facebook (this was done through Likes). I found nine likes that comprised this universe. Beyond the nine, the overall universe didn’t expand too much.
Keep in mind, this is self identification, I’m sure there are numerous other fans of the medium who have not marked themselves as much. The second major thing is, the data below is for those living in the United States. Moving it beyond this one country created a data set too large to handle through the way this was gathered.
I played with some ways to get a large base to work from and found 9 key identifiers. Going above this nine added to the universe, but not to the point that it mattered much. In my eyes, this nine were some of the top identifiers covering fans of mainstream comics and indie comics. I then took this universe and broke it down numerous ways. Here’s what I found.
Total United States Comic Book Fan Facebook Population = over 1,215,960 – this is the total number of people who identified themselves through these nine items.
The first look was to see how this population broke down through gender. The second part was to look at their education. Keep in mind that totals might not equal the complete universe as not everyone identifies themselves in every category.
|College Grad||In College||In High School|
27.65% of the individuals marked themselves as College Graduates. With 27.54% of men having a degree and 27.82% of women. As a whole according to this data, the women outperformed the men when it came to education.
When you see the age breakdown things get interesting with the majority of the population falling into the 18 to 30 year old range. 31 to 45 year olds out-numbering the 17 and under crowd. It seems there’s tons of potential growth in that 17 and under crowd but also would worry me as generations age and fans die off. Get them while they’re young.
|17 and under||168,280||118,920||49,020|
Are comic fans really the stereotypical lonely nerd living in their parents basement? By a slim majority out of a total population of 966,620 individuals, 50.27% are either engaged, in a relationship or married. A whopping 49.72% mark themselves as single. I’ll bring future analysis of how this breaks down by age and gender.
But who are they interested in? I dove in deeper to see how individuals identified themselves as to which gender they’re interested in.
811,840 individuals identified what gender they’re interested in. 5.28% marked same gender preference. We’ll break this down in the future based on age and relationship status.
That’s it for now. I’ll be making this sort of information a regular feature and we’ll see how things like this summer’s numerous comic book movies and events like Free Comic Book Day moves these numbers. But, I throw this to you, what would you like to see? More regional information? This expanded to international figures?