Marketing Monday: Top Comic Apps

It’s Marketing Monday here at Graphic Policy and we’re still tracking various comic apps, how they rank up against each other, and the general app population.

For this report, I felt it best to focus on Wednesday of the previous week, since that should be the busiest day of the week for apps since its new comic day. This report also focuses on the ranks in the United States. I’ll eventually look at the entire week down the road and expand the location. I also wanted to look at the gross income for the apps, so apps included are those where you’d purchase books. So apps like comiXology’s offerings would be included, but Marvel’s AR app isn’t.

This is the second week since comiXology removed the ability to make purchases directly through the iOS device as well as use Google’s function. We see the app slipping in the iPhone “books category,” but still remains the top app in comics for Google, though Marvel moves up to first as well in gross.

This is also the second week we look at the app’s activity and comiXology has slipped a little since the previous week, now ranking between 10th and 20th for that ranking. Marvel has moved up in the same rank, moving in the opposite direction from 20th to the lower teens.

Over time, it’ll be interesting to see if comiXology moves up in rank for Amazon as the company comes in more under their fold.

iOS

ios 5.11.14

Google

google 5.11.14

Amazon

amazon 5.11.14

For these next two stats, I looked at their download ranks for the iPhone and iPad based on their book rank.

iOS iPhone

ios iphone 5.11.14

iOS iPad

ios ipad 5.11.14

And that wraps up this week’s breakdown. I’m still thinking through a good name for this feature, so if you have suggestions, let me know!