As what seems to happen every so often the statistics that Facebook returns in this reporting takes a dip.  It’s unknown why, but it usually falls to a similar amount each time.  We took last week off to give a DC comics specific breakdown, but we’re back to the normal look at comic books in general.

Total Estimated United States Comic Book Fan Facebook Population = over 1,661,700.  This is quite a dip from the last report we did two weeks ago.

Men vs. Women

No matter what raw numbers returned, there’s usually a consistent percentage of about 66% for guys and 32% for women.

Age

Another pretty consistent stat no matter what.  The percentages stay fairly the same with some shifts here and there, but overall it’s pretty stable.

Relationship Status

It’s crazy that no matter what the general universe size is the percentages stay pretty consistent.  You can see more of that below.

Gender Interest

This one now has the corrected percentages.  There was a mistake with earlier percentages in that they were based off of a constant number instead of changing based on the number of responses.  Below and going forward, the percentages will be accurate.

Part of DC comic‘s talking points during their tour around the country to talk to retailers about the upcoming relaunch/reboot, some on their staff have stated that the comic book market has been shrinking.  This series of posts has two points, one to show the market is much larger than it is and two, to show the demographics of the market.  I decided to put aside the weekly update and instead call DC on their false statement.

This edition is dedicated to just fans of DC properties on Facebook in the United States and I’m about to lift the hood on how I go about some of this.  I started with the key terms and they were broken down into segments (some of the terms might be across segments):

Comics: – 171,040 people like

DC Nation, DC Comics, Dc Comics Presents, Crisis on Infinite Earths

Movies/Television/Shows: – 3,294,020 people like

Dc Comic Movies,  Batman Begins, The Dark Knight, Batman the Dark Knight, Superman Returns, Superman Movies, Green Lantern First Flight, Green Lantern Movie 2011, Constantine, Batman The Animated Series, Batman Movies, Batman Returns, Batman Forever, Batman and Robin, Batman Live World Arena Tour, Young Justice

Characters: – 1,195,380

Superman, Batman, Wonder Woman, Aquaman, Green Lantern, John Constantine, Martian Manhunter Jonn Jonzz, Green Lantern Corps, Hawkman, Justice League, Swamp Thing, Teen Titans

Before we even get to the demographic breakdown and compare it to what we know about the general comic book populace, I think it’s fair to say there’s a disconnect here.  Look at the number of fans of movies and individuals characters compared to some general comic book terms.  There isn’t a dwindling comic book market, there’s a failure to do the basic work to reach out to people who have identified they like these things.  If 10% of the fans of the movies was converted into comic book purchasers, you’d double the estimated size of the current comic market.  I believe the term folks are searching for is #fail.

When you go further at the overall total of all three segments you’ll see many of the “DC comic fans” are fans of characters or the movies, but the fan of the movies are not necessarily “DC comic fans.”

Onto the demographic breakdown.

Total Estimated United States DC comics Comic Book Fan Facebook Population = over 4,150,860.

Men vs. Women

When it comes to the percentages, DC comics skews a little more female than the general comic book populace.  Women are boosted by 6%.

When it comes to education, DC comic book fans are more educated, especially the amount of them in college or high school.  This is across both genders by similar percentages.

Age

The DC comic book fans are similar to the general populace but skew a little younger by a few percentage points.

Relationship Status

When it comes to percentages as far as relationships, the DC fans are pretty similar to the general population.

Gender Interest

I found an error in previous editions on the percentages that were posted, though not the raw numbers.  That’s been corrected for future editions.  Here’s the DC comic fans breakdown.

This week, I’m left completely scratching my head as the statistics have barely shifted from the week before.  You’d think there’d be a shift of a few hundred each week, but it’s 20, 20 people seem to be the number here.  The number of fans is exactly the same, but the number of women or an age demographic or relationship shift by 20 a couple of times.  It’s actually pretty impressive.  We’ll see if next week stays stable.

Total Estimated United States Comic Book Fan Facebook Population = over 1,801,920.  There was no change from the previous week.  Below is the usual further breakdown.

Men vs. Women

20 individuals went from being identified as women to unknown.  There are no other changes at all.  As far as education there’s mostly drops of 20 or 60 people here or there, but again, it’s pretty steady compared to the roller coaster of weeks before.

Age

Similar to education there’s not much of a shift, 20 people here and 20 people there.  It’s really steady as a whole though and again not showing the changes we’ve seen in weeks past.

Relationship Status

Just a dip of 20 people who are married and that’s it when it comes to change from the previous week.

Gender Interest

There’s 20 less women who like men but 20 more men who like women in this stat.  Again, a similar shift we’ve seen for the other demographics this week, the magic number 20.

The numbers keep shifting around and this week saw a population drop in the overall amount of folks who have self-identified themselves as comic book fans in the United States on Facebook.

Total Estimated United States Comic Book Fan Facebook Population = over 1,801,920.  This is a decrease of 62,220 over the week.  Below is the usual further breakdown.

Men vs. Women

While the men and women identification increased it seems to be at the expense of “unknowns” generally.  It looks like last week’s spike in “unknowns” was an anomaly.  The percentages hold pretty steady with men dominating 2 to 1.

Age

Overall the amount of folks that are identifying themselves by age has increased, and the percentages are holding steady.

Relationship Status

Overall, much like age, everything has increased.  The percentages remain about the same for everything, there’s just more people answering this question and providing the data.

Gender Interest

Again this is an example of everything increasing.  Each combination shows growth with men interested in women the largest.  There can be over 100% as people can be interested in both genders and this does not necessarily indicate one’s sexual orientation.