Marketing Monday: Top Comic Apps
It’s Marketing Monday here at Graphic Policy and we’re still tracking various comic apps, how they rank up against each other, and the general app population.
For this report, I felt it best to focus on Wednesday of the previous week, since that should be the busiest day of the week for apps since its new comic day. This report also focuses on the ranks in the United States. I’ll eventually look at the entire week down the road and expand the location. I also wanted to look at the gross income for the apps, so apps included are those where you’d purchase books. So apps like comiXology’s offerings would be included, but Marvel’s AR app isn’t.
This is the first report since comiXology pulled the ability to purchase comics directly on the iOS app, and removed the ability to pay through Google Play. That app is still included in our iOS report, but like Marvel Unlimited, it’s not ranked by gross like the rest of the apps.
I’ve also included a second ranking by day of downloads on iOS. If there’s massive issues with comiXology’s plan, we’ll see it’s download rank drop over time, we don’t see that this past week, but individuals were forced to update the app, so those numbers could be skewed a bit. We’ll see how it plays out.
What we do know is the Google rank has not been impacted much in ranking, if at all. The app is still number 1 for comics, and it only slipped a little for all apps and the overall ranking.
For these next two stats, I looked at their download ranks for the iPhone and iPad based on their book rank. We see, even after comiXology’s change, they’re still dominating in this category, indicating most likely solid health post changes.
And that wraps up this week’s breakdown. I’m still thinking through a good name for this feature, so if you have suggestions, let me know!