Gen Con is increasing its 2017 presence within Lucas Oil Stadium (LOS), adding exhibition and event space to the same play field used by the NFL’s Indianapolis Colts. To commemorate 2017’s historic Gen Con 50, the convention will create a showcase area on the LOS field that honors the first Gen Con, held in the 1967. In this space, attendees will get to see gaming artifacts and tributes to the early Gen Con events, including a homage construction of Lake Geneva, Wisconsin’s Horticultural Hall.

As part of this new space agreement, Gen Con’s already large games library space will relocate from the Indiana Convention Center, expanding further in its new location on the LOS field. Game companies such as Co-Sponsor Mayfair Games, Twilight Creations, WizKids Games, and numerous event organizers will host activities in this new space. True Dungeon and Anime & Animation events will return to Lucas Oil Stadium. Free-to-play Kids’ events will have a dedicated space, as well. Further event details will become available in May.

Badges are currently available and registration for ticketed events, including those held at Lucas Oil Stadium, will begin on May 28 at noon (Eastern).

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It’s time! The naming contest for Sun King’s Official Beer for the historic Gen Con 50 has begun! The Gen Con and Sun King teams need your help to come up with a signature name for an all-new, amazing brew.

If you’ve never participated before, this naming contest will determine the Official Beer name for the brew created in collaboration with Gen Con and its Promotional Partner, Sun King Brewing.

Will your submitted names have what it takes to join former winners? Past winners include 20-Sided Rye, Drink on and Prosper Aler, Froth of Khan, Flagon Slayer, and Ale of Destiny.

Help the Sun King and Gen Con teams come up with the perfect name for this year’s beer, and you can win the Grand Prize of two (2) complimentary badges to your choice of Gen Con 50 or Gen Con 2018. PLUS- $100 in Sun King Brewing Gift Cards and an official Sun King t-shirt. You’ll have a lifetime of bragging rights and will be able to buy a can of a beer that you named. This contest is only available to US residents, ages 21+. Additional rules can be found at the contest link.

Gen Con has reached an agreement with Sun King Brewing company to return as a Promotional Partner for 2015, brewing an official beer specifically for the convention for the fourth consecutive year. As part of this agreement, Sun King again will operate an outdoor, ages 21 and older, beer garden, hold a naming contest among Gen Con fans for the 2015 beer, and host a tapping “kickoff” party on the evening of July 29 in Indianapolis.

In a slight change from last year, this year’s beer will be canned, providing an interesting opportunity to showcase incredible art. They had previously only had the beers through tapped kegs on-site at Gen Con and via local bar and restaurant partners, 2015 will mark the first year that attendees will be able to purchase the Gen Con beer in canned format.

Gen Con will announce the official beer style for 2015 shortly, and begin the naming contest via web surveys circulated to public. Last year, attendees submitted more than 5000 names for the beer ultimately named Froth of Khan. Prior beers were titled Ale of Destiny (2012) and Flagon Slayer (2013).

Having had last year’s release, I can’t wait for this years.