Gen Con Renews its Partnership with Sun King Brewing
Gen Con has reached an agreement with Sun King Brewing company to return as a Promotional Partner for 2015, brewing an official beer specifically for the convention for the fourth consecutive year. As part of this agreement, Sun King again will operate an outdoor, ages 21 and older, beer garden, hold a naming contest among Gen Con fans for the 2015 beer, and host a tapping “kickoff” party on the evening of July 29 in Indianapolis.
In a slight change from last year, this year’s beer will be canned, providing an interesting opportunity to showcase incredible art. They had previously only had the beers through tapped kegs on-site at Gen Con and via local bar and restaurant partners, 2015 will mark the first year that attendees will be able to purchase the Gen Con beer in canned format.
Gen Con will announce the official beer style for 2015 shortly, and begin the naming contest via web surveys circulated to public. Last year, attendees submitted more than 5000 names for the beer ultimately named Froth of Khan. Prior beers were titled Ale of Destiny (2012) and Flagon Slayer (2013).
Having had last year’s release, I can’t wait for this years.
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