Gen Con Extends Partnership with Sun King Brewing
Gen Con, North America’s largest and longest-running gaming convention, and Sun King Brewing, an award-winning Indianapolis-based brewery, have announced an agreement to extend their partnership through 2014. As part of this agreement, Sun King will become a Promotional Sponsor of Gen Con 2014, create and sell the Official Beer for the convention, hold an Official Beer Tapping Party on August 13, and operate an Official Gen Con Beer Garden on Georgia St., outside the Indiana Convention Center. Fans once again will select the name of the 2014 beer, prior to the convention. In past years, fan-named beers have included Ale of Destiny (2012) and Flagon Slayer (2013).
“Since our first partnership with Sun King Brewing in 2012, they have demonstrated tremendous passion, expertise, and support for our convention,” said Gen Con Vice President Scott Elliott. “In 2013, Gen Con’s attendees came to Indianapolis from all 50 states and 32 countries. The Beer Garden has become another terrific destination and gathering place for this growing global Gen Con community.”
In addition to the beer-related activities on Georgia St., live music, entertainment, and some of Indy’s best food trucks will participate on-site to celebrate. The Official Beer, to be named soon by the Gen Con fans, also will be sold at many participating bars and restaurants throughout central Indiana during the convention.
“After three years of working closely with Gen Con, Sun King is excited to ‘Level Up’ our partnership,” said Clay Robinson, owner/co-founder of Sun King Brewing. “In 2014, Sun King will offer extended Beer Garden hours on Georgia St., with a portion of every pint sold going towards Gleaners Food Bank. Head Brewer Dave Colt has been consternating a grand design for a beer recipe that will increase tactical stategory.”
Gen Con badges are currently on-sale at gencon.com with Pre-Registration ending on June 30, 2014.