Gen Con Expands Even More Into Lucas Oil Stadium and Name Sun King Brewing’s Beer

Gen Con is increasing its 2017 presence within Lucas Oil Stadium (LOS), adding exhibition and event space to the same play field used by the NFL’s Indianapolis Colts. To commemorate 2017’s historic Gen Con 50, the convention will create a showcase area on the LOS field that honors the first Gen Con, held in the 1967. In this space, attendees will get to see gaming artifacts and tributes to the early Gen Con events, including a homage construction of Lake Geneva, Wisconsin’s Horticultural Hall.

As part of this new space agreement, Gen Con’s already large games library space will relocate from the Indiana Convention Center, expanding further in its new location on the LOS field. Game companies such as Co-Sponsor Mayfair Games, Twilight Creations, WizKids Games, and numerous event organizers will host activities in this new space. True Dungeon and Anime & Animation events will return to Lucas Oil Stadium. Free-to-play Kids’ events will have a dedicated space, as well. Further event details will become available in May.

Badges are currently available and registration for ticketed events, including those held at Lucas Oil Stadium, will begin on May 28 at noon (Eastern).


It’s time! The naming contest for Sun King’s Official Beer for the historic Gen Con 50 has begun! The Gen Con and Sun King teams need your help to come up with a signature name for an all-new, amazing brew.

If you’ve never participated before, this naming contest will determine the Official Beer name for the brew created in collaboration with Gen Con and its Promotional Partner, Sun King Brewing.

Will your submitted names have what it takes to join former winners? Past winners include 20-Sided Rye, Drink on and Prosper Aler, Froth of Khan, Flagon Slayer, and Ale of Destiny.

Help the Sun King and Gen Con teams come up with the perfect name for this year’s beer, and you can win the Grand Prize of two (2) complimentary badges to your choice of Gen Con 50 or Gen Con 2018. PLUS- $100 in Sun King Brewing Gift Cards and an official Sun King t-shirt. You’ll have a lifetime of bragging rights and will be able to buy a can of a beer that you named. This contest is only available to US residents, ages 21+. Additional rules can be found at the contest link.

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