Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 629.1 million worldwide

It seems “comic fans” took a dive after last month’s gains. October saw a drop of about 8.1 million after last month’s gain of over 15 million. Facebook saw the opposite. Last month it saw a drop in users but this month saw an increase of nearly 200 million accounts. This echoes similar changes in the US report where the US comic fans saw a drop though the overall Facebook population saw gains.

Gender

This month, men saw a dip in their size and the percent of the population while when remain steady in their population and saw gains as a percentage. Men dropped a little over 5 million and decreased to 51.46% of the population compared to last month’s 51.61%. This month, women increased to 46.14%, up from last month’s 45.55%. These that are not reported as either decrease by 3 million and do to 2.4% from last month’s 2.84%.

Age

Every age segment decreased though 50-64 decreased the least, just 100,000 for each segment, compared to every other which ranged from 250,000 to 4 million.

Relationship Status

Reporting of this data is on hold. There is an error in reporting where some segments report less than 1,000 people when it should be more. We’ll keep track of the data and start the reporting again when this technical issue is corrected.

More States

Spanish Speakers: There are 112.2 million Spanish speakers that are also comic fans worldwide. That’s down from the previous month’s 113.1 million as well as August’s 112.4 million.

Education: 117.65 million have a college degree or better worldwide. That’s an decrease of 2.2 million from last month.

Parents: 111.85 million individuals are parents. That’s an decrease of 800,000, exactly the amount from August.

Board Game and Comic Fans: 363.8 million
Video Game and Comic Fans: 326.4 million
Board Game and Video Game Fans and Comic: 229.3 million
Board Game or Video Game Fans and Comic: 473.35 million