Tag Archives: the he-man effect

The He-Man Effect: How American Toymakers Sold You Your Childhood lifts the veil on marketing

Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda?

Story: Brian “Box” Brown
Art: Brian “Box” Brown

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First Second provided Graphic Policy with a FREE copy for review
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Graphic Policy’s Top Comic Picks this Week!

Astrobots #3

Wednesdays (and Tuesdays) are new comic book day! Each week hundreds of comics are released, and that can be pretty daunting to go over and choose what to buy. That’s where we come in

Each week our contributors choose what they can’t wait to read this week or just sounds interesting. In other words, this is what we’re looking forward to and think you should be taking a look at!

Find out what folks think below, and what comics you should be looking out for this week.

Animal Castle Vol. 2 #3 (Ablaze) – It’s a new take on the classic Animal Farm and the art is amazing.

Antarctica #1 (Image Comics/Top Cow) – Hannah secures a job at the Antarctic station to search for her father and stumbles headfirst into a conspiracy that threatens everything she’s ever believed. We’re intrigued by the mystery.

Astrobots #3 (Massive Publishing/Whatnot Publishing) – The art has been amazing for this series about a robot society. The story too is great, focusing on the revolutionaries that see the corruption.

Con & On #1 (AHOY Comics) – Follow an ensemble cast of media pros and fans down through the decades of America’s most colossal comic book convention! Perfect to get us pumped for SDCC!

Dark Ride #7 (Image Comics/Skybound) – The series has been a fantastic horror ride and we can’t wait to find out more about what’s going on.

Eight Limbs (Humanoids) – Joanna, a retired Muay Thai champion, takes in a troubled foster teen and decides to train her… until the teen lands herself in a dangerous situation and Joanna must re-enter the ring to fight for her new family! We’re here for the Muay Thai.

Fishflies #1 (Image Comics) – The Free Comic Book Day teaser of this new Jeff Lemire series had us scratching our heads, so we definitely want to check out this debut.

Gargoyles: Dark Ages #1 (Dynamite Entertainment) – Return to the long-lost era when humans and Gargoyles lived in harmony but the peace is threatened.

The He-Man Effect: How American Toymakers Sold Your Childhood (First Second) – A new graphic novel by Box Brown about how marketing targeting children in the 80s impacts them today.

Kaiju No. 8 Vol. 7 (VIZ Media) – With Isao defeated, No. 9 fuses with the director general and takes on Kafka, Kikoru, and Narumi! Will they be able to defeat No. 9 and save their fearless leader?! We’re pumped to see what happens next!

Knight Terrors #1 (DC Comics) – After last week’s releases, the main series of this summer event kicks off here!

Sirens of the City #1 (BOOM! Studios) – New York City. 1980s. Runaway teen Layla struggles to survive on the mean streets, far from home. We’re excited for this series that says it “shines a light on bodily autonomy in a patriarchal world.”

WildC.A.T.s #9 (DC Comics) – The series has been full of action and a hell of a lot of fun.

World’s Finest: Teen Titans #1 (DC Comics) – We’re down for this retro series focusing on the early Teen Titans.

X-Men: Days of Future Past – Doomsday #1 (Marvel) – Wondered how it all happened? Find out here!

Weekly Preview! 2 graphic novels and more to come!

There are a lot of comics coming out every week to be covered. Check out some of what we’ll be reviewing and this is only the beginning!

This week’s reviews include:

  • Eerie Tales From the School of Screams (First Second)
  • The He-Man Effect: How American Toymakers Sold Your Childhood (First Second)

Not shown:

  • Animal Castle Vol. 2 #3 (Ablaze)
  • Astrobots #3 (Massive/Whatnot)
  • Kaiju No. 8 Vol. 7 (VIZ Media)
  • Svengoolie: Lost in Time #1 (Frank Miller Presents)

First Second provided Graphic Policy with FREE copies for review

Exclusive: Snow White, Citizen Kane, and nostalgia are discussed in Box Brown’s The He-Man Effect: How American Toymakers Sold You Your Childhood

Arriving July 11, Box Brown‘s The He-Man Effect: How American Toymakers Sold You Your Childhood shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond

Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda?

We have an exclusive excerpt from the graphic novel you can read below. Order your copy now!

The He-Man Effect: How American Toymakers Sold You Your Childhood