The He-Man Effect: How American Toymakers Sold You Your Childhood lifts the veil on marketing

Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda?

Story: Brian “Box” Brown
Art: Brian “Box” Brown

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