Arriving July 11, Box Brown‘s The He-Man Effect: How American Toymakers Sold You Your Childhood shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond

Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda?

We have an exclusive excerpt from the graphic novel you can read below. Order your copy now!