Bad Idea is Taking Their Marketing Directly to Stores’ Top Customers

There be whales! Bad Idea has another good idea in how it’s selling it’s soon to be launching line of comics. The comic publisher is calling on each of its 154 retailers to send them their top five clients.

Bad Idea’s plan is to then send an individually personalized, hand-scripted invitation to the launch of Bad Idea on March 3, 2021.

Pre-ordering with a Bad Idea destination store is the only way to guarantee that you can get Bad Idea’s comics each time a new one drops. This means that the best option to preserve your elevated status as one of the most elite comic shop subscribers in your zip code will be to a) accept Bad Idea’s gracious invitation, then b) pre-order the whole Bad Idea line before other comics fans even have the good sense to know what is happening, and, finally, c) constantly mention to your friends and family that you’re a comic shop whale and nothing they say or do can ever change that.

Coming soon from Bad Idea are ENIAC, Tankers, Whalesville, The Lot, and Slay Bells. The first launches in March 2021.


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