Marvel has announced that the first volume hardcover collections included in the Marvel NOW! initiative will now include codes for bonus digital editions of these same collections, all at no additional cost. Customers can redeem the codes on Marvel.com, and then the free digital collection will appear in the My Comics section on both the Marvel Comics app and online in the Marvel Digital Comics Shop. This initiative begins with All-New X-Men Vol.1: Yesterday’s X-Men Premiere HC, on-sale in March.

David Gabriel, SVP of Sales, Publishing & Digital Media has stated:

We’ve seen an overwhelmingly positive response from retailers and fans to the digital codes included—at no cost—in many of our monthly comics and select graphic novels. The universal support and praise for this initiatives makes it clear that including these codes with our books drives customers into comic stores on a repeated basis.

The following Marvel Premiere Hardcovers in 2013 carry the Marvel NOW! branding and will includes codes for free digital copies:

• ALL-NEW X-MEN VOL. 1: YESTERDAY’S X-MEN PREMIERE HC
• AVENGERS VOL. 1: AVENGERS WORLD PREMIERE HC
• CAPTAIN AMERICA VOL. 1: CASTAWAY IN DIMENSION Z BOOK 1 PREMIERE HC
• GUARDIANS OF THE GALAXY VOL. 1 PREMIERE HC
• INDESTRUCTIBLE HULK VOL. 1: AGENT OF S.H.I.E.L.D. PREMIERE HC
• IRON MAN VOL. 1: BELIEVE PREMIERE HC
• NEW AVENGERS VOL. 1: EVERYTHING DIES PREMIERE HC
• NOVA VOL. 1 PREMIERE HC
• SAVAGE WOLVERINE VOL. 1 PREMIERE HC
• THOR: GOD OF THUNDER VOL. 1 – THE GOD BUTCHER PREMIERE HC
• UNCANNY AVENGERS VOL. 1: THE RED SHADOW PREMIERE HC
• UNCANNY X-MEN VOL. 1: REVOLUTION PREMIERE HC