Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 597.55 million worldwide

While we’ve usually reported on stats in the United States, we’re going worldwide with our reporting to give an even better idea of what the possible comic market could look like. 597.55 million individuals match our search criteria out of 3.428 billion individuals on Facebook. That means 17.43% of Facebook profiles worldwide show some interest in comic books (which includes manga, graphic novels, webtoons, and comic strips).

Gender

On Facebook, men account for about 54.41% of all users while women account for 43.48%. that’s a 10.93 point gap. When it comes to comic fans, things skewer closer with men account for 51.8% and women are 46.6%, that cuts the gap over in half to just 5.2 points.

Age

Compared to the US, those age 50 and above make up a smaller percentage of the overall segment with the other groupings increasing with the exception over “18 and under” which is just a hair smaller as far as percent.

Relationship Status

The issue we’ve seen for relationship status persists internationally with some reporting as under 1,000 individuals, which is no way correct. So, take the below with a grain of salt for those at 0%.

More States

Spanish Speakers: There are 105.55 million Spanish speakers that are also comic fans worldwide. That’s 17.67% of the comic fan population compared to the 20.38% of the fans that are in the United States.

Education: 112.65 million have a college degree or better worldwide.

Parents: 107.3 million individuals are parents.

Board Game and Comic Fans: 353.7 million
Video Game and Comic Fans: 300.25 million
Board Game and Video Game Fans and Comic: 213.4 million
Board Game or Video Game Fans and Comic: 446.05 million

Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 75.3 million in the United States

After three months of decreases, the “comic fan” population on Facebook increased by about 1 million. Overall, Facebook users in the US increased by 2.1 million, so some of the increase is due to that. While the increase is more than June’s result, it’s still smaller than May’s reporting which was 75.7 million.

As noted below, there’s some oddities for reporting where numbers that made sense normally suddenly decreased and remained low this month.

Gender

Women increased 450,000 from the previous month while men increased the same amount. Those unknown increased by about 100,000. Women account for 50.3% of the population, a decrease from last month’s 50.9%. Men are 47.7%, the same as last month. Those who don’t report a gender account for 2.0%, an increase from last month’s 1.9%.

Age

While the percentages didn’t shift much, if at all from the previous month, almost every segment increased in population. But, those age “19-24” decreased from the previous month by 200,000 individuals.

Relationship Status

This is one of the stats that has been odd. Those marked “engaged” and those as “unspecified” each dropped to less than 1,000 individuals last month and remained there this month We’ll see if things return to more expected numbers next month but it’s an odd result.

New Stats!

Spanish Speakers: Last month there were 14.7 million individuals that were “comic fans” and Spanish speakers but this month sees an increase to 15.35 million, that’s the same amount from May 2026.

Education: This is another stat that’s rather odd. Two months ago, 12 million had at least a college degree, down from the previous month’s 21.8 million. Last month, it increased slightly to 12.1 million. This month remains at 12.1 million, even with the increased overall population.

Parents: After a slide down to 10.65 million in June 2026 from 22.65 million in January, things increased in July to 12.3 million, an increase of 1.65 million.

Board Game and Comic Fans: 48.25 million
Video Game and Comic Fans: 38.2 million
Board Game and Video Game Fans and Comic: 26.25 million
Board Game or Video Game Fans and Comic: 60.15 million

Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 74.3 million in the United States

We’re now three months in a row that the overall “comic fan” population has dropped. It’s down about 1.4 million from the previous month, more than the 900,000 decrease for Facebook’s overall users in the United States. Men decreased by 1 million while women decreased by 400,000. The population that doesn’t list either gender remained steady at 1.4 million.

As noted below, there’s some oddities for reporting where numbers that made sense normally suddenly decreased and remained low this month.

Gender

Women remained a majority of the population with 50.9% of the population. Last month they accounted for 50%. Men decreased as a percentage from last month’s 48.2% to 47.7%. Those who don’t report themselves as “male” or “female” account for 1.9%, up from 1.8%.

Age

The biggest issue with all of this reporting is the limitation of those under the age of 13 using the system. With new laws limiting the use of social media by children, it’ll be interesting to see if this shifts at all. Compared to the previous month most every grouping decreased except those “50-54,” “55-59,” and “60-64.”

Relationship Status

This is one of the stats that has been odd. Those marked “engaged” and those as “unspecified” each dropped to less than 1,000 individuals last month and remained there this month We’ll see if things return to more expected numbers next month but it’s one of the odd results.

New Stats!

Spanish Speakers: Last month we first reported there were 15.35 million Spanish speakers who are comic fans in the US. In June 2026, that number was dipped to 14.7 million.

Education: This is another stat that’s rather odd. Last month 12 million had at least a college degree, down from the previous month’s 21.8 million. This month things increased slightly to 12.1 million but it’s still very odd to see such a dramatic drop.

Parents: This continues to slide down to 10.65 million from 22.65 million in January and 10.9 million the previous month.

Board Game Fans: 47.5 million
Video Game Fans: 37.1 million
Board Game and Video Game Fans: 25.45 million
Board Game or Video Game Fans: 58.85 million

Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 75.7 million in the United States

After last month’s adjustment, comic fans decreased this month by about 5.9 million individuals. That’s on top of the 2 million individuals from the previous month. But, overall, Facebook gained around 3.85 million individuals on top of last month’s 2.15 million individuals. Men decreased by 2.8 million while women decreased by 3.05 million. The population that doesn’t list either gender decreased by about 50,000.

It’s possible there’s an issue with Facebook itself, as there’s some strange changes that will be discussed below but this could be a sign of rockier times for the industry to come.

Gender

Women remained a majority of the population with 50% of the population. Last month they accounted for 50.1%. Men increased as a percentage from last month’s 48.1% to 48.2%. Those who don’t report themselves as “male” or “female” account for 1.8%, up from 1.78%.

Age

The biggest issue with all of this reporting is the limitation of those under the age of 13 using the system. With new laws limiting the use of social media by children, it’ll be interesting to see if this shifts at all. But, compared to the previous month, the percentages have changed very little with a few going up or down a tenth of a percent.

Relationship Status

This is one of the stats that has been odd. Those marked “engaged” and those as “unspecified” each dropped to less than 1,000 individuals from the previous month’s 1.5 million and 21.3 million. We’ll see if things return to more expected numbers next month but it’s one of the odd results.

New Stats!

Spanish Speakers: New for the month, there’s 15.35 million Spanish speakers who are comic fans in the US.

Education: This is another stat that’s rather odd. This month 12 million have at least a college degree, down from the previous month’s 21.8 million. About 36.4% of Americans have a bachelor degree or better while about 26.72% of comic fans do.

Parents: This continues to slide down to 10.9 million from a 22.65 million in January and 3 million from April 2026.

Board Game Fans: 48.3 million (63.8%)
Video Game Fans: 38.3 million (50.59%)
Board Game and Video Game Fans: 26.6 million (35.14%)
Board Game or Video Game Fans: 59.95 million (79.19%)

Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 81.6 million in the United States

After last month’s adjustment, comic fans decreased this month by about 2 million individuals. But, overall, Facebook gained around 2.15 million individuals. Men decreased by 1.35 million while women decreased by 800,000. The population that doesn’t list either gender increased by about 150,000.

Gender

Women remained a majority of the population but now over half of fans. Last month they accounted for 49.9% of the population but now are 50.12%. Men decreased as a percentage from last month’s 48.6% to 48.1%. Those who don’t report themselves as “male” or “female” account for 1.78, up from 1.6%.

Age

The biggest issue with all of this reporting is the limitation of those under the age of 13 using the system. With new laws limiting the use of social media by children, it’ll be interesting to see if this shifts at all. But, compared to the previous month, the percentages have changed very little with a few going up or down a tenth of a percent.

Relationship Status

Compared to the previous goofed stats, the percentages for this month remains pretty steady interestingly. Like “ages” above, they have all shifted up or down a tenth of a percent with no major swings.

New Stats!

Education: 21.8 million have a college degree or higher. About 36.4% of Americans have a bachelor degree or better while about 26.72% of comic fans do.

Parents: 13.9 million (17.03%)

Board Game Fans: 51.5 million (63.11%)
Video Game Fans: 47.1 million (57.72%)
Board Game and Video Game Fans: 31.15 million (38.17%)
Board Game or Video Game Fans: 67.05 million (82.17%)