Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 637.2 million worldwide

It seems “comic fans” have made gains all around the world this month even with Facebook dropping in accounts. “Comic fans” increased 15.55 million while Facebook accounts dropped 114.8 million.

Gender

This month, men decreased their percentage of the population to 51.61%, down from the previous month’s 52.3%. Women also saw a dip in percentage dropping from the previous month’s 46.1% to 45.55%. All of that was at the gain of those not reporting gender which jumped from 1.7% to 2.84%.

Age

Every age segment increased compared to the previous month with the percentages shifting quite a bit. Those 18 and under grew by only 50,000 while numerous other age groups saw gains in the millions.

Relationship Status

Reporting of this data is on hold. There is an error in reporting where some segments report less than 1,000 people when it should be more. We’ll keep track of the data and start the reporting again when this technical issue is corrected.

More States

Spanish Speakers: There are 113 million Spanish speakers that are also comic fans worldwide. That’s an increase from the previous month’s 112.4 million.

Education: 119.85 million have a college degree or better worldwide. That’s an increase of 2 million from last month.

Parents: 112.65 million individuals are parents. That’s an increase of 800,000.

Board Game and Comic Fans: 362.45 million
Video Game and Comic Fans: 335.65 million
Board Game and Video Game Fans and Comic: 231.35 million
Board Game or Video Game Fans and Comic: 477.85 million

Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 82.85 million in the United States

After three months of decreases, the “comic fan” population on Facebook increased by about 1 million in July. August saw an increase, this time by about 5.2 million. September also saw an increase, this time by 2.35 million. That’s three months of growth and the past two months saw a decrease in Facebook users in the US.

As noted below, there’s some oddities for reporting where numbers that made sense normally suddenly decreased and remained low this month.

Gender

Women increased 1.4 million from the previous month while men increased 900,000. Those unknown increased by about 250,000. Women account for 50.4% of the population, while men are 47.4%. Those who don’t report a gender account for 2.2%, the same as the previous month.

Age

All segments increased from the previous month with little shift when it comes to the percentage of the population.

Relationship Status

Reporting of this data is on hold. There is an error in reporting where some segments report less than 1,000 people when it should be more. We’ll keep track of the data and start the reporting again when this technical issue is corrected.

New Stats!

Spanish Speakers: Last month there were 16.3 million individuals that were “comic fans” and Spanish speakers but this month sees an increase to 16.65 million, the highest amount we’ve reported so far.

Education: This is another stat that’s rather odd. Four months ago, 12 million had at least a college degree, down from the previous month’s 21.8 million. It then increased slightly to 12.1 million and remained there. It increased slightly last month to 12.75 million individuals. It’s now even higher with an increase to 12.95 million.

Parents: After a slide down to 10.65 million in June 2026 from 22.65 million in January, things increased in July to 12.3 million, and 12.75 million in August. September saw a big jump to 14.15 million.

Board Game and Comic Fans: 52.15 million
Video Game and Comic Fans: 45.5 million
Board Game and Video Game Fans and Comic: 30.9 million
Board Game or Video Game Fans and Comic: 67 million

Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 621.65 million worldwide

It seems “comic fans” have made gains all around the world this month even with Facebook dropping in accounts. “Comic fans” increased 24.1 million while Facebook accounts dropped 7.2 million.

Gender

This month, men increase their percentage of the population to 52.3%, up from the previous month’s 51.8%. That was at the loss of ground be women who decreased to 46.1% from the previous month’s 46.6%. Those not reporting either increased to 1.7% from 1.6%.

Age

Every age segment increased compared to the previous month with the percentage they make up remaining pretty similar.

Relationship Status

The issue we’ve seen for relationship status persists internationally with some reporting as under 1,000 individuals, which is no way correct. So, take the below with a grain of salt for those at 0%.

More States

Spanish Speakers: There are 112.4 million Spanish speakers that are also comic fans worldwide. That’s an increase from the previous month’s 105.55 million.

Education: 117.85 million have a college degree or better worldwide. That’s an increase of 5.2 million from last month.

Parents: 111.85 million individuals are parents.

Board Game and Comic Fans: 358.3 million
Video Game and Comic Fans: 323.1 million
Board Game and Video Game Fans and Comic: 225.05 million
Board Game or Video Game Fans and Comic: 465.45 million

Demo-Graphics is back! Demo-Graphics was relaunched in 2025 because the question still remains… who are comic fans?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there. This has shown the shift towards women being a major force in readers and a shift to the younger demographic.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “comics” and “graphic novels” and “one-shots” as well as publishers and leave out broad terms like specific characters or stories. Just because someone likes Batman doesn’t mean they like comics.

Other things to know…

This data is important in that it shows who the potential comic audience could be. These are not purchasers, these are people who have shown an affinity for comics, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

Since the last time this feature was run, Facebook has made adjustments as to what it can report so some data is no longer available and we’ve also added in new data that hasn’t been reported before, and it now presents the data as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the latest entry with the big question…

Facebook “Comic Fan” Population: Around 80.5 million in the United States

After three months of decreases, the “comic fan” population on Facebook increased by about 1 million last month. August continues to see an increase, this time by about 5.2 million. That increase is impressive as the Facebook population in the United States decreased by 1.5 million during that same time period.

As noted below, there’s some oddities for reporting where numbers that made sense normally suddenly decreased and remained low this month.

Gender

Women increased 2.45 million from the previous month while men increased 2.5 million. Those unknown increased by about 250,000. Women account for 50.1% of the population, a decrease from last month’s 50.3%. Men are 47.7%, the same as last month. Those who don’t report a gender account for 2.2%, an increase from last month’s 2.0%.

Age

All segments increased from the previous month with little shift when it comes to the percentage of the population.

Relationship Status

This is one of the stats that has been odd. Those marked “engaged” and those as “unspecified” each dropped to less than 1,000 individuals months ago and has remained there. We’ll see if things ever return to more expected numbers so take the percentages here with a grain of salt.

New Stats!

Spanish Speakers: Last month there were 15.35 million individuals that were “comic fans” and Spanish speakers but this month sees an increase to 16.3 million, the highest amount we’ve reported so far.

Education: This is another stat that’s rather odd. Three months ago, 12 million had at least a college degree, down from the previous month’s 21.8 million. It then increased slightly to 12.1 million and remained there. It has increased slightly this month to 12.75 million individuals.

Parents: After a slide down to 10.65 million in June 2026 from 22.65 million in January, things increased in July to 12.3 million, and now 12.75 million in August.

Board Game and Comic Fans: 50.9 million
Video Game and Comic Fans: 43.05 million
Board Game and Video Game Fans and Comic: 29.4 million
Board Game or Video Game Fans and Comic: 64.65 million