Demo-Graphics has generally focused on the demographics of comic fans but occasionally we have also reported on other fandoms and communities. Today, we kick off a new regular look at those interested in tabletop games. That includes board games, roleplaying games, and card games. Why? The question still remains… who are the fans of tabletop games?

What is Demo-Graphics?

Each month I dive into data from Facebook looking at the various demographics it can tell us about comic, and now tabletop game, fans. This isn’t hard numbers, purchasers, or “Wednesday warriors,” but best used to show trends in the industry and the potential of the market out there.

How does it work?

We use key terms, “likes”, that users have indicated and have come up with our own set to measure each month. There’s over 50 terms used (and no I won’t release them). We stick to specific terms for the industry such as “board games” and “collectible card games” as well as publishers and leave out broad terms.

Other things to know…

This data is important in that it shows who the potential audience could be. These are not purchasers, these are people who have shown an affinity for tabletop games, are potential purchasers, and those with a clear interest.

Also, with this being online/technology, due to laws and restrictions, those under the age of 13 are underrepresented.

The data that is presented as a wide range. I’ve taken the average of the range. So, if it’s presented as somewhere between 500 and 1,000 people, the number would be 750.

So, let’s kick off the first entry with the big question…

Facebook “Tabletop Gamer” Population: Around 79 million in the United States

79 million represents about 28.38% of individuals in the United States on Facebook. There are about 347.5 million individuals in the United States and 278.35 million accounts on Facebook in the United States

Gender

Women and Men are very close when it comes to the percentage of the fandom. Women account for 49.43% while men account for 49.18% and 1.39% unknown or other.

Age

The numbers are interesting and we’ll see how much it holds up in the coming months but there seems to be a very low amount of those under 18 according to these numbers with tabletop gamers clumped together from age 19 to 39 with little change.

Relationship Status

Over half of the population is either married or “unspecified” with “single” being the third largest segment and far behind the first two.

More Stats!

For Education we’re tracking individuals who have at least a college degree. 21.55 million individuals, 27.28% of the population have at least a college degree. In 2022, 37.7% of the American population had at least a college degree.

16.8 million fans, 21.27%, are parents!

And finally, what’s the crossover with fans of board games and video games? 48.25 million, 61.08% of comic fans also enjoy board games. 46.7 million, 59.11% also enjoy video games. Combined, 65.95 million like board games or video games and 28.6 million enjoy board games and video games. Get your licensing engines revving!

What’s Next?

All of this is a re-starting point. The terms will be refined as we go forward and we’ll take a look at any previous published reports to see what the legacy data says, and of course, we need to see how this compares to comic fans!