Bad Idea Answers the Sell-Out Issue
Bad Idea has been shaking up the comic market with their direct to stores publishing, limiited stores carring the product, no digital copies, and no variants. But, a question has been out there as to what happens when I comic sells out? We have our answer now with “not first printings”.
If a series takes off and sells out, there’s been an issue with interested customers not being able to read a series. With no collections happening, you need to get the individual issues. Bad Idea has resolved that issue by… just printing more.
When a Bad Idea comic sells out and there’s sufficient demand for more, they’ll go back with a new printing. These new printings will be the same in every way. The same price, content, B-Side story, cover, everything. They won’t be labeled as “second printing” even. And when that next printing sells out and demand is there, a new printing will happen then. No second, third, or fourth printings, just “not first printings”. Each printing will be indistinguishable from each other with one exception.
Actual First Printings will feature a subtle cover color change, a clear First Printing slug in the UPC and will be labeled in the indicia.
Good bye complicated printings. Hello to simplicity.
So, there’s no need to worry now when a First Printing of Bad Idea’s comics sell out, a new one could be coming down the line if enough people demand it.
Bad Idea launches on March 3 with ENIAC #1 from Matt Kindt, Doug Braithwaite, and Diego Rodriguez.