SDCC 2019: ComicHub Brings Indie Comic Store Data to NPD BookScan Starting in 2020

At the ComicsPRO Fresh Start breakfast, ComicHub, the fast-growing Point of Sale (POS) and Retail Information Solution for comics shops, announced that it has reached an agreement in principle with The NPD Group to make ComicHub the first supplier of POS data for US independent Comic Shops to NPD BookScan, creating an integrated view of the actual sell-through of bound comics and graphic novels in the US for the first time. The definitive agreement is expected to be signed by both parties on or before August 15, 2019.

Comic shops were one of the last independent book sales that wasn’t captured in BookScan.

Under this new agreement, ComicHub reporting retailers will also have access to BookScan data to help them understand what is going on in the larger market, so they can better engineer themselves to compete in today’s competitive environment.

ComicHub’s mission is to help build a stronger direct market in brick-and-mortar comic shops by using available data.

Sales of bound Comics & Graphic Novels (C/GN) have far out-performed the general book market in traditional book trade channels in the last five years, according to NPD BookScan, posting a Compound Annual Growth Rate of 12% since 2014, and growing from sales of 12M to 21M units during that time. By comparison the overall US Book market grew a modest 2% during the same period. C/GN category is up a further 7% in 2019, led by sales of Juvenile Fiction, Manga, and YA Fiction, which are up 11%, 15%,
and 26% year-over-year respectively.

ComicHub is the only Retail Information Solution of its kind in the comics industry which integrates Point Of Sale, Consumer Apps (web, iOS and Android), Email Marketing, E-Commerce Web Stores, and Publisher Analysis and Marketing tools to create a powerful solution for the entire comics industry.