ComicsPro 2019: DC is Expanding their 100-Page Walmart Line Into Comic Shops (Update)

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This year’s ComicsPro seems to have been filled with positive news and not the doom and gloom as expected. Yesterday, we brought you the news of the non-story over DC cutting their line of comics by 10-15%. It’s a non-story since it already happened and nobody really noticed anything strange. Buried in that though was some of the shifts that DC is focusing on, like their YA lines, and expansion of what’s working.

In talking to comic shop owners, DC’s Dan DiDio explained their 100-page comic program at Walmart, which mixed new and old material for $5, is a success. DC is looking to have the comics available to the direct market later this year after they add more material to the titles.

As DiDio said, these comics are standalone stories which are entry points into the DC Comics line, something everyone has been asking for.

One complaint from comic fans is that not every area has Walmarts forcing fans to pay higher prices from scalpers. This will resolve that by making them available to comic shops and thus their customers.

DC has already expanded the concept into Target with their DC Primal one-shot which was at a higher price point and all original stories.

Update: Dan DiDio is slamming the hyperbolic misinformation (again).

Successful and continuing. For those fans of the DC Giants at Walmart, have to clear up some misinformation making the rounds. Just want to let you know these books are doing well, so well that we are looking to expand the number of original pages in each book and include distribution to the direct market. Look for these and new titles later this year. The promise is to keep it one of the best values and reading experiences in the market. Best, DD

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