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NYCC 2025: Walmart Expands its Foot in Collectibles and Comic Book Culture

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Walmart Logo

Walmart is pushing its presence at New York Comic Con 2025 where it’s “opening a whole new universe for collectors and fans.”

You can find the big box retailer at booth #2821 at the convention taking place October 9-12.

Walmart is debuting limited-edition comic books—created in direct collaboration with the likes of DC, Marvel, Image, and Skybound—as giveaways and prizes throughout the event, only at our booth. Collectors know not all covers are created equal and many of the comics we’re giving away are the kind of print runs that disappear fast and get talked about for years. Highlights include:

  • Supergirl: Woman of Tomorrow #1, Virgin—500 copies by artist Biliquis Evely, Trade Dress—limited to 1000. And writer Tom King will be in our booth on Sunday, Oct. 12, signing copies.
  • Usagi Yojimbo 1984 #1 Ashcan, by artist Stan Sakai limited to 750. Stan will be at the Walmart booth on Saturday, Oct. 11, signing copies.
  • Marvel Zombies #1 (Covers A-D), limited to 1000 per cover.
  • Transformers #25, by artist Jae Lee. Limited to 750.
  • G.I Joe #321, cover by artist Jae Lee, a reprint from a silent version from the 1980s. Limited to 750.
  • A VeeFriends special story edition comic book and sticker pack, capped at 7,500 bundles. Founder Gary Vee will appear on a live stream and sign copies at our booth on Thursday, Oct. 9.
  • An exclusive McFarlane toy and comic set. Todd McFarlane will appear on a live stream and later sign copies at our booth on Friday, Oct. 10.

Walmart has also announced Shotboxed has launched on Walmart Marketplace. Shortboxed features a a catalog of more than 75,000 books from thousands of sellers—including top dealers and comic shops such as Reece’s Rare Comics, Harley Yee Rare Comics, Graham Crackers Comics, Worldwide Comics, Cape & Cowl Comics, and Heroes Comics—Shortboxed will feature a large portion of those on Walmart Marketplace making it easier than ever for fans to discover, buy, and sell comics they love.

NYCC 2024: Atlas Comics celebrates 50 years and relaunches. Jon Voight to Attend Booth and Judge Devilina Costume Contest

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Atlas Comics

Steven Paul’s SP Media Group announced that it will relaunch Atlas Comics, a legacy comic book publisher founded by Martin Goodman (who also founded Marvel Comics), at New York Comic Con (NYCC) on the 50th anniversary of its original debut. The new title of the brand will be Atlas/Seaboard, and as part of the relaunch, it has entered an exclusive partnership with Walmart to distribute classic merchandise of the Atlas comic book characters. Atlas/Seaboard has also developed a line of collectible action figures with Mego Toys, a line of apparel with Mad Engine, and is in development with Paramount Pictures for a live-action film.

The relaunch of Atlas Comics is being led by Steven Paul, entertainment industry veteran and chairman of SP Media Group/Atlas Comics. A first look at the new collectibles made available by Walmart will be featured at a 1,200-square-foot booth on the main strip of NYCC, showcasing Atlas/Seaboard’s relaunch. It will include giveaways, reprinted comic issues, and limited-edition clothing based on its most popular creative assets.

Helping lead the relaunch is Scott Karol, President of SP Media Group/Atlas Comics which is headquartered on the Paramount Pictures lot in Hollywood. Other key partners include Jason Goodman, publisher and grandson of Martin Goodman, and Jeff Rovin, Atlas/Seaboard’s former editor-in-chief and writer of the best-selling Tom Clancy’s Op-Center novels. Rovin and Goodman will be present to sign giveaway merchandise alongside Mego Toys president Marty Abrams, award-winning comic writer and artist Larry Hama, and Atlas/Seaboard’s assistant editor and writer Ric Meyers. 

One of Atlas/Seaboard’s most popular characters, Devilina, will be reprised in a live-action film that is in development with Paramount Pictures, drawing from the original story about the sister of Satan who must confront her demonic powers and banish her brother back to hell. In addition to Devilina, Atlas/Seaboard plans to leverage its unique legacy to renew other key titles, including Phoenix, Grim Ghost, and Hands of the Dragon as the brand sets the stage for a new wave of creativity for the industry.

In 2019, the return of Atlas Comics was announced along with its first-look deal with Paramount Pictures. It was announced that Steven Paul had acquired a majority interest in the library from its owner Nemesis Group and principal Jason Goodman. At that time, it was announced that Goodman would head up the publishing and be involved in film and television projects. Goodman took possession of the company in 2010 which initially resulted in false starts and lawsuits.

Red gets a 2 film collection in April

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Red 2-Film Collection

Bruce Willis reassembles his old crew when Red 2-Film Collection becomes available on Steelbook on April 2 by Lionsgate. This double feature comes with deleted and extra scenes, along with audio commentary and a multi-part documentary. Red 2-Film Collection will only be available at Walmart on Steelbook for the suggested retail price of $39.99.

Red: Frank (Willis) is a former black-ops CIA agent living a quiet life alone… until the day a hit squad shows up to kill him. With his identity compromised, Frank reassembles his old team — Joe (Freeman), Marvin (Malkovich), and Victoria (Mirren) — and sets out to prove that they still have a few tricks up their sleeves. Stand back and watch the bullets fly in this explosive action-comedy.

Red 2: Retired black-ops CIA agent Frank Moses (Willis) reunites his unlikely team of elite operatives for a global quest to track down a missing portable nuclear device. To succeed, they’ll need to survive assassins, terrorists, and power-crazed government officials, all eager to get their hands on the superweapon.

Red is based on the comic series by Warren Ellis and Cully Hamner.

Around the Tubes

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It’s new comic book day! What are you all getting? What are you excited for? Sound off in the comments below. While you wait for shops to open, here’s some comic related news and reviews from around the web to start the day.

The Beat – Crunchyroll joins forces with Walmart for Fan Shops – It’s intriguing.

Reviews

CBR – Canary #1
How to Love Comics – Petrol Head #1
Comicbook – Superman ’78: The Metal Curtain #1

Superman '78: The Metal Curtain #1

DC Comics Introduces Young Readers to Super Heroes with My First Comic

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DC is inviting young readers into the world of super-hero storytelling with My First Comic, a program debuting in 500 participating Walmart stores across North America and on Walmart.com.

My First Comic is an ideal way to exercise the imaginations as well as the reading and learning skills of readers ages six through nine. Each 48-page two-in-one “flipbook” features stories spotlighting DC characters, plus activity pages containing mazes, puzzles, matching games, and more. 

My First Comic – Batman is the debut title in the line, featuring classic stories from DC’s Batman Adventures series. “No Asylum” is written by Ty Templeton with art by Rick Burchett, Terry Beatty, and Lee Loughridge. “Who Am I” is written by Dan Slott, with art by Templeton, Beatty, and Loughridge. The issue also includes “Fowl Play,” by Beatty and Templeton, with colors by Zylonol, and “Free Man,” written by Templeton, with art by Burchett, Beatty, and Loughridge. 

Basketball champion and global icon LeBron James and the characters of Warner Bros. Looney Tunes take center stage in My First Comic – Space Jam: A New Legacy. This 48-page flipbook features three original stories, beginning with Bugs Bunny and Daffy Duck donning the costumes of Batman and Superman for their own super-hero showdown in “Bat-Bunny vs. Superduck,” by writer Sholly Fisch, with art by Phillip Murphy and Carrie Strachan. The book also spotlights the high-speed hijinks of Wile E. Coyote and the Road Runner in “Welcome Home,” written by Derek Fridolfs, with art by Robert Pope, Scott McRae, and Mohan Sivakami. 

On the flip side, Derek Fridolfs, Robert Pope, Scott McRae, and Silvana Brys pit Bugs Bunny against Marvin the Martian (with a little help from Space Jam: A New Legacy’s Al G. Rhythm) in “Spaced Out,” followed by a preview of the Space Jam: A New Legacy original graphic novel, available now at Walmart, as well as at participating comic book retailers, book stores, and digital platforms.

The DC website includes a map of all participating Walmart stores in the U.S.

Wolverine Unmasks for a New Exclusive Mini-Bust at Walmart.com

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Diamond Select Toys’ line of mini-busts based on X-Men: The Animated Series has reached eight characters so far, with lots more on the way! But what of the variants? Where are the variants?!? Well, get ready, because the first variant bust in the X-Men line is now exclusively available at Walmart.com!

This exclusive unmasked bust of Wolverine shows us what the old canucklehead looks like under his mask, and features fully extended claws, a pedestal base and authentic sideburn action. Measuring approximately 6 inches tall, it features detailed paint applications that mimic the art style of the classic cartoon. It was designed by Barry Bradfield and sculpted by Joe Menna.

Cyclops, Wolverine, Jean Grey, Deadpool and Magneto are available now at specialty stores and online. Rogue, Gambit and Sabretooth can be pre-ordered now. And look for more X-Men characters in the future!

Hasbro Reveals New Ghostbusters Kenner Classics Toys

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GHOSTBUSTERS KENNER CLASSICS ECTO-1

(Ages 4 and Up / Approx. Retail Price: $49.99/ Available: April 2021)

It’s a (proton) blast from the past with the GHOSTBUSTERS Kenner Classics Ecto-1 from Hasbro! Inspired by The Real Ghostbusters cartoon, with design and deco influenced by the toys from the 80s, the Kenner Classics Ecto-1 toy features moving wheels, an opening tailgate, a roof-mounted swivel blaster seat, and a deployable ghost claw so kids can imagine bustin’ and capturing ghosts with the included ghost figure.

The Kenner Classics Ecto-1 is perfect for those wanting to relive the glory days of Saturday morning cartoons and ghostly green juice boxes or those who want to introduce a new generation of fans to the Ghostbusters. Available exclusively at Walmart.

GHOSTBUSTERS KENNER CLASSICS THE REAL GHOSTBUSTERS GHOSTS

(Ages 4 and Up / Approx. Retail Price: $14.99/ Available: April 2021)

It’s a (proton) blast from the past with The Real Ghostbusters ghosts from Hasbro’s GHOSTBUSTERS Kenner Classics line! Inspired by The Real Ghostbusters cartoon, the packaging features design and deco influenced by the toys from the 80s. Kids can imagine eerie encounters with The Real Ghostbusters ghosts toys as it showcases fun action features, including cyclops eye-popping action from Bug-Eye and rolling action to reveal a fearsome ghost inside from Fearsome Flush.

The Real Ghostbusters Bug-Eye and Fearsome Flush toys from Hasbro’s GHOSTBUSTERS Kenner Classics line are perfect for those wanting to relive the glory days of Saturday morning cartoons and ghostly green juice boxes or those who want to introduce a new generation of fans to the Ghostbusters. Available exclusively at Walmart.

McFarlane Releases Exclusive Collectibles During Walmart’s Colelctor Con October Event

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McFarlane Toys has launched several exclusive collectible action figures offered only on Walmart.com as part of the retailer’s Collector Con that started today, Oct 1st and are available at now. 

Following on the success of Walmart’s Summer Collector Con, McFarlane Toys and Walmart have teamed up to bring collectors and fans exclusive offerings and first available pre-orders of collectible action figures based McFarlane Toys’ licensing partnerships with the best global and fan-favorite brands.

Here’s a list of McFarlane Toys’ exclusive 7-inch action figures available:

DC Multiverse – McFarlane Gold Label Collection: Batman Designed by Todd McFarlane 
McFarlane Gold Label Collection: Todd McFarlane’s Mandarin Spawn (Blue)
DC Multiverse – Batman: Arkham Asylum Bronze
The Witcher 3: Wild Hunt – McFarlane Gold Label Collection: Geralt of Rivia
DOOM Eternal – Marauder Bronze
Warhammer 40,000 – Necron Warrior Artist Proof
Mortal Kombat – Kitana: Battle Kahnum Skin

Also, available for the first time on pre-order are 7-inch collectible figures:

Mortal Kombat – Sub-Zero Winter Purple Skin
My Hero Academia – Shota Aizawa
Warhammer 40,000 – Adepta Sororitas Battle Sister

Visit Walmart’s Collector Con shop now! Quantities are limited, so don’t miss your chance to bring home the hottest collectibles! Prices range from $19.99 to $39.99.

SDCC 2020: Todd McFarlane Reveals a New Creature Line RAW10

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McFarlane Toys has announced a new McFarlane designed creature toy line RAW10 coming exclusively to Walmart.  McFarlane and the award-winning McFarlane Toys’ design team have created a brand-new toy line and online comic series for creature and monster fans of all ages.

In the near future, the worlds of Super-Science and Primal Savagery have merged. Hidden away from prying eyes, the secret laboratories of RAW10 have created powerful warriors: part beast, part machine! But some have rebelled against their creator and have chosen to fight on the side of Humanity! Who will prove to be the strongest!

The first line of RAW10 toys features McFarlane’s classic and fan-favorite comic gorilla CY-GOR, and brand-new McFarlane designed monsters and creatures.  McFarlane Toys RAW10 creature toy line is available exclusively at Walmart. The line is available for pre-order now at Walmart.com and coming to store shelves on August 1.

CODENAME: CY-GOR
SPECIES: Silverback Gorilla
ATTACKS: Power Slam, Monkey Punch, Rage Attack

The CY-GOR large set features moveable arms, legs, and head and comes with a FREE CY-GOR mini-comic poster. MSRP $19.99

CY-GOR is the pinnacle of the Robotic Animal Weapon (RAW) labs’ science. He is the perfect combination of beast and machine. Designed as a test subject for RAW’s newest cybernetic enhancements, CY-GOR exceeded his potential to become RAW’s greatest success. His brute strength is augmented with metallic muscles, and his intellect, instincts, and reflexes are perfectly tuned with his built-in combat matrix. He was created to be a next-gen warrior. Now, the perfect weapon is on the loose and out of control.

CODENAME: FREN-Z
SPECIES: Great White Shark
ATTACKS: Power Jaws, Frenzy Strike, Fin Attack

The FREN -Z large set has an articulated tail and moveable jaw and comes with a FREE FREN-Z mini-comic poster.  MSRP $9.99

FREN-Z is the king of the ocean—every ocean. He is a mix of robotics and the DNA of a Great White Shark combined with the prehistoric Megalodon Super Shark for extra terror. FREN-Z was created to be the prototype for a new breed of aquatic weaponry. But the dangerous minds at the Robotic Animal Warrior (RAW) labs did their job too well, and FREN-Z escaped. Now he stalks the oceans, an unstoppable hunter—part-shark, part-machine, all-deadly.

CODENAME: RAPTAR
SPECIES: Velociraptor Dinosaur
ATTACKS: Claw Strike, Tail Whip, Power Bite

The RAPTAR features movable arms, legs, and head and comes with a FREE RAPTAR mini-poster. MSRP $9.99.

RAPTAR, and his wicked velociraptor brothers, were created in the top-secret Robotic Animal Warrior (RAW) labs. Combining ancient dinosaur DNA with advanced cybernetic machinery, the mad scientists in charge of RAW labs wanted to create the ultimate hunting party. The result was a trio of vicious beasts led by RAPTAR. Using linked intelligence coding, the brothers hunt as one, taking their commands from RAPTAR, and can track any target over any terrain. Alone they are dangerous. Together, they are unstoppable.

CODENAME: BATTLESNAKE
SPECIES: King Cobra / Rattlesnake hybrid
ATTACKS: Coil Strike, Fang Strike, Hypno Gaze

The BATTLESNAKE small set comes with a flexible tale, moveable jaw, and articulated slide-out tongue and a FREE BATTLESNAKE mini-comic poster. MSRP $9.99

BATTLESNAKE is the product of mad science. Fusing reptile DNA with radical cyber-technology and self-powered Ion Core Energy systems, the engineers in the top-secret Robotic Animal Warrior (RAW) labs created a real monster. Possessing genius-level intelligence and futuristic combat programming, BATTLESNAKE can hypnotize his prey before striking with his piercing “techno fangs.” His super-steel underbelly and reinforced hood protect him from attacks, and his sinister mind makes him a threat to all living things. 

DC Swaps Out 100-Page Giants for 4-Packs at Walmart

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In an evolution of DC’s strategy to bring the World’s Greatest Super Heroes to the masses, the publisher announced today that the Walmart 100-Page GIANT anthology titles will be replaced by shrink-wrapped collections of recent DC comic books from the DC universe. The first wave of titles has already begun shipping to stores and should arrive in the more than 2,900 U.S. Walmart locations by Sunday, June 21. 

Each pack of four is priced at $8.98, and includes a collectible backing board featuring a different DC Super Hero. When joined together, they form an image of the Justice League by Ivan Reis.

DC is also working to make these 4-packs available to comic book stores by September 2020.’

Walmart had already been selling packs of older comics at their stores along with the GIANT titles. The move is interesting as material from the GIANT comics have also been used recently as digital releases.

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