DC Swaps Out 100-Page Giants for 4-Packs at Walmart
In an evolution of DC’s strategy to bring the World’s Greatest Super Heroes to the masses, the publisher announced today that the Walmart 100-Page GIANT anthology titles will be replaced by shrink-wrapped collections of recent DC comic books from the DC universe. The first wave of titles has already begun shipping to stores and should arrive in the more than 2,900 U.S. Walmart locations by Sunday, June 21.
Each pack of four is priced at $8.98, and includes a collectible backing board featuring a different DC Super Hero. When joined together, they form an image of the Justice League by Ivan Reis.
DC is also working to make these 4-packs available to comic book stores by September 2020.’
Walmart had already been selling packs of older comics at their stores along with the GIANT titles. The move is interesting as material from the GIANT comics have also been used recently as digital releases.