The Walking Dead Season 4 Premiere Breaks Records
When the initial ratings for the premiere of The Walking Dead were released, they were impressive, setting a record for the show. As reported by The Hollywood Reporter, it actually made history. When three days of DVR viewing is added to the 16.1 million viewers, the show becomes the most watched nonsports broadcast in cable history.
The end result put The Walking Dead at a total of 20.2 million viewers for the premiere. The record for Nielsen’s Live+Three Day, as the total is known as, previously was held by High School Musical 2. The Walking Dead beat that by 2 million viewers.
In the key 18-49 demo, The Walking Dead improved by 2.8 million viewers. It now stands at 13.2 million viewers for a 10.6 rating, ahead of NBC’s most recent Sunday Night Football.