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SDCC 2013: DC Entertainment Kicks Off San Diego Comic-Con With One-Of-A-Kind Justice League Car

dc group_6759DC Entertainment opened San Diego Comic-Con in a charitable mood with a blend of artistry and giving, unveiling the  Justice League-inspired Kia Sorento, the eighth and final custom vehicle built in partnership with Kia Motors America.  The Sorento’s eye-catching design was penned by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who completed the customization of the car before a live audience.

The cars were created to raise awareness of DC Entertainment’s “We Can Be Heroes” giving campaign, the collection of all eight Justice League-inspired Kia vehicles will be on display throughout Comic-Con at the Interactive Zone at Petco Park.

DCE President Diane Nelson also announced that the newly revealed Justice League car would be the centerpiece of a special online charity auction on eBay which benefits the “We Can Be Heroes” campaign. Nelson announced that the 10-day charity auction is now live through July 27, 2013 at

The online charity auction also includes spectacular artwork from some of today’s top contemporary artists and inspired by DC Comics’ JUSTICE LEAGUE characters.  The centerpiece of this collection is Justice, a large-scale piece of original artwork by Jim Lee that features the profile of Batman in a color palette inspired by the hues of Africa – yellow, green, red and black.

To date, the We Can Be Heroes giving campaign has raised over $2.3 million and helped over 5 million men, women and children in the Horn of Africa.

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