DC Entertainment opened San Diego Comic-Con in a charitable mood with a blend of artistry and giving, unveiling the  Justice League-inspired Kia Sorento, the eighth and final custom vehicle built in partnership with Kia Motors America.  The Sorento’s eye-catching design was penned by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who completed the customization of the car before a live audience.

The cars were created to raise awareness of DC Entertainment’s “We Can Be Heroes” giving campaign, the collection of all eight Justice League-inspired Kia vehicles will be on display throughout Comic-Con at the Interactive Zone at Petco Park.

DCE President Diane Nelson also announced that the newly revealed Justice League car would be the centerpiece of a special online charity auction on eBay which benefits the “We Can Be Heroes” campaign. Nelson announced that the 10-day charity auction is now live through July 27, 2013 at www.ebay.com/wecanbeheroes.

The online charity auction also includes spectacular artwork from some of today’s top contemporary artists and inspired by DC Comics’ JUSTICE LEAGUE characters.  The centerpiece of this collection is Justice, a large-scale piece of original artwork by Jim Lee that features the profile of Batman in a color palette inspired by the hues of Africa – yellow, green, red and black.

To date, the We Can Be Heroes giving campaign has raised over $2.3 million and helped over 5 million men, women and children in the Horn of Africa.