Action Lab Entertainment is releasing a line of comic books based on the hit animated TV series NFL Rush Zone: Season of the Guardians. The comics will debut at the 21st NFL Experience Driven by GMC, located at the Ernest N. Memorial Convention Center in New Orleans during the celebration of Super Bowl XLVII from January 30th to February 3rd. The event offers interactive games, entertainment, Youth Football Festival, a major football memorabilia show and free autograph sessions with NFL players.  The Action Lab team will be a part of the experience, promoting limited-edition Super Bowl copies of the first NFL Rush Zone trade paperback, along with other NFL Rush Zone special offers for fans. The Action Lab booth is conveniently located next to the NFL Rush Zone for Kids area.

This will be followed shortly by the digital release of the trade paperback and first issue of an ongoing series, beginning January 30th, and the general release to comic book shops on February 13th.

This is a big opportunity for Action Lab, as they get both the promotion of working with Nicktoons as well as the National Football League. The comic provides way for young football fans to learn about their favorite NFL teams but also introduces them to the comic book medium.

Each issue of the NFL Rush Zone comic book series features Ishmael “Ish” Taylor, an eleven-year old boy who serves as the primary protagonist, as well as other NFL Guardians. Guardians are the chosen young protectors of the players and their teams. Issues will feature current NFL players and one or more NFL Rusher, who assists the Guardians in protecting the NFL and the world from would-be conquerors.  Each of the 32 NFL teams has Rusherz, and over time every team will have stories directly related to their games.

Action Lab and the NFL have plans to distribute the comic book series and trade paperbacks to retail outlets, booksellers and the NFL Rush Zone website, as well as making it available at NFLShop and in team shops at NFL stadiums. The NFL Rush Zone books will also be available digitally through digital comic book outlets such as Comics Plus and ComiXology. Also expect games, toys and more merchandise to come.